Welcome to issue 217 of the ukrecruiter newsletter.

CONTENTS

Visit http://www.careersinrecruitment.com for the latest recruitment industry jobs.

Researchers Tips by Chris Malcolm of deAnsa

Once a month we give a quick tip on managing a successful research project. 

Question 4. How do I determine the correct level of experience?

As always when approaching these problems, keep it simple. Start out with a checklist of what your client has suggested for attributes that would reflect experience. Do not mix them up with job skills. Your client will usually suggest the normal parameters. These can have pitfalls attached that we must be wary of. They are:

1. Age is a good indicator but does not always tell the whole story. Candidate seems too old? Possibly had a previous unrelated career and now can offer life experience as an additional bonus. Too young? Before discarding make sure you're not overlooking the next "rising star".
2. Years in the business. Not enough? Watch out for previous job experience in related or unrelated industry. Quite often they are more closely related than they initially appear. 
3. Job title is probably the biggest hurdle awaiting us in our search. Clients love to advertise the job title as though that describes everything. It is not the case. If, for example we look at the investment banking industry a few years ago, certain banks were handing out inflated titles to retain employee loyalty (and rumour has it, to reduce bonus payments). Additionally, job titles vary considerably from company to company within even the smallest industry. 

deAnsa is a research company for headhunters, executive search consultants and recruitment professionals who require target specific research to find the right candidates on a worldwide basis. They can be contacted on +44 (0) 7074 449 449 or by e-mail at enquiries@deansa.com

My Favourites will be back next week.  Why not submit your 3 favourite web sites. See the guidelines at http://www.ukrecruiter.co.uk/articles.htm

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Article One: Recruitment Agency Web Site Review - Kelly Services by 4mat.com

Kelly Services www.kellyservices.co.uk

Site description:
A clear home page instantly describes what Kelly Services is. It emphasises that they are well established and provides “partner employer” company logos for added stature. 

Creative design:
The site is focused on providing information and lacks any striking visual image. The continuity throughout the site is maintained by colour and format. Boxing additional text helps improve the overall design and directs focus to the main content.

Ease of use: 
The main purpose of this site is to provide jobs for candidates and employees for clients. The site leads both client and candidate to the related pages through links and main headings in a logical and easy manner. It would benefit from amending some title names to give a clearer idea of what the user is to expect: i.e. Kelly career network could read Kelly Jobs. The search box gives results for general information but you are unable to be more specific in your search: e.g. you will find results for ‘jobs’ but none for ‘administration jobs’ although there are administration jobs available. This is a major downfall.

Relevant content: 
The candidate has a comprehensive package of information available on the website. Primarily the job search results provide a general job description plus time of posting and experience required. There is basic information on interview techniques, open days and overseas visa requirements with online learning available on some specialist sites. The information available to the client is relevant to their specific recruitment area. 

Candidate functionality:
It would be advantageous to type the job you are searching for in the home page search box, however it is easy to get to the job search page. Searching for jobs is easy if you are not too specific. The results are slow to download and are not presented clearly. It is useful to have the location and salary in bold at the top of the job description.

Client functionality:
The client is directed to select a specific Kelly area so recruitment is already channelled to access the correct information. There are constant opportunities to submit job details and information to contact the nearest Kelly branch is clearly found. 

Online marketing:
There is a huge potential for online marketing. The website does not appear on the first results page when searching with general or most specific queries in Google. Optimising the site will greatly increase the number of potential customers to Kelly Services.

Summary:
This website clearly identifies itself as a recruitment agency and enables clients and candidates to easily find information. Additional links to prevent scrolling through text and finding full information outside the website would save the user time. It would benefit from having a drop down box on the home page so candidates would be aware of the specialist areas. By making the job search results clearer, using another colour to highlight key points and enabling the search box to navigate jobs would reduce search time. The main issue is attracting customers online; presently it is very difficult to find the website by a query search. 


James Saunders is Managing Director of 4mat.com, the UK’s Leading Provider of Recruitment Web Sites.

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Article Two: Emotional Intelligence – principle 2 – RESTRAINT by Gaynor Lowndes

I discussed in my last article the principle of awareness. We know that emotions play a far greater role in our interaction with others than we first imagined and we also know that we have the freedom to choose our response to any given situation. Let’s now look at the arrow principles again.

Emotional Intelligence can be defined using ARROW:
Awareness – Being aware of how your personality impacts others
Restraint – Identifying negative emotions that can cause damage
Resilience – Developing an optimistic, persistent nature
Others (empathy) – Developing an emotional radar
Working with others (rapport) – Communication, active listening

Restraint means identifying negative emotions that can affect your relationships and replacing them with rational responses that will hold back negative emotions. Restraint keeps your emotions in check. Restraint also lets us practice patience when needed in a situation rather than pushing ahead at the risk of damaging a relationship. The degree to which we react to certain situations is regulated by our own levels of emotional intelligence. Those of us that have under developed restraint tend to suffer from lots of anger, frustration and ultimately stress.

Has there ever been a time for you that you have lay awake in bed wishing that you hadn’t behaved in a certain way? Have you ever over reacted to a situation or client or candidate? If you have then you need to look at your levels of restraint. Restraint is about being aware of the body’s reaction to angry or stressful situations and knowing how to manage the process effectively. 

When anger builds, our body automatically sends out a chemical response. This chemical response is designed to protect us – the fight or flight principle. However, this reaction can do us great harm when misplaced. How do we overcome these automatic responses? Do or say nothing until your body normalises. After the initial rush of emotion, your rational process will start to surface and you will begin to cool off. Emotionally intelligent people understand that they can’t control their body’s initial reaction but they can control their response to it. The old saying “count to 10” probably came from an emotionally intelligent person!

Don’t become confrontational with clients and co-workers, even if you believe that you have been adequately provoked. Just ask for time to look into the problem. The other person is expecting a fight and by not giving them one you are actually winning. Own your reactions – don’t blame others for letting anger get the best of you. 

Emotionally intelligent individuals release the demands they make on others that cause them to feel persistent anger.

Another point that I would like to make on restraint is if you are not sure how to react to a given situation – don’t react at all. For example, you have filled a senior role and the fee is large. You believe that you have provided great service, however your client telephones you to tell you that he/she is not paying your bill. Do you immediately become confrontational? 

Remember that you have the power to choose your reaction. Someone with highly developed restraint would ensure they understood completely the client’s point of view and then ask for time to consider. They would choose their reaction instead of allowing their body to dictate their reaction by becoming angry.

Practicing restraint is something most of us need to do more of. The very nature of our jobs means that we are constantly thrown into unfamiliar territory – ensure that you choose your reaction and practice the principle of restraint. Remember that practice makes perfect!


Gaynor Lowndes, the Managing Director of The Recruitment Training Company, has over 18 years recruitment experience, gained in both Australia and the UK. Her first book called “the Art of Recruitment” is quickly becoming the recruiter’s bible. It is available on her website www.trtc.com.au.

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Statistics

Hitwise top 10 Recruitment Sites, week ending 4th June 2005
The most visited UK recruitment sites last week, starting with the most popular, were Jobcentreplus.gov.uk, Jobsite.co.uk, Totaljobs.co.uk, Reed.co.uk, Monster.co.uk, National Health Service - Careers, TESjobs, Guardian, Jobserve, eteach.com. For more information about Hitwise, visit http://www.hitwise.co.uk

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Regards
Louise Triance
UK Recruiter http://www.ukrecruiter.co.uk - 01635 254881 (UK)

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