Welcome to issue 299 of the ukrecruiter newsletter.
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Article
One: Training Course Review; 10 ½ Ways to be a complete failure in Recruitment – Live! By Frances Andrews and Matt Hynes
We were lucky enough to have two roving reporters attend this course and have brought you a summary from both of them.
Overview by Frances Andrews
The invitation stated that the course was ‘live,’ giving me a sense that it would be a performance – so it was no surprise to learn that it was to be held in a theatre – Yvonne Arnaud Theatre in Guildford.
The theatre was in a lovely location by the river and on arrival tea, coffee and biscuits were supplied. There were plenty of Recruitment Store employees to help and assist for the day – 4/5 in total – so they were very organised indeed. I had half an hour to spare so I sat with the other 40-50 attendees and found out some of their backgrounds. The people that I spoke with were mainly experienced recruiters along with a third party networker here and there – offering employment law training and support. Everyone seemed to be from a High Street or Database Agency – I didn’t meet a fellow headhunter but this didn’t concern me.
We were moved to the Mill Studio and were seated in the theatre rows. The room was quite dark but the course wasn’t too interactive so the lighting was adequate.
Course Review Matt Hynes
Jonathan Jenkins is a fabulous presenter who started his sales career in FMCG before moving into recruitment and subsequently holding directorships in three recruitment organisations. The presentation covered 10 main areas of recruitment, including “Positive Attitudes”, “Selling Jobs Effectively”, “Controlling the Recruitment Process” and “Managing Multiple Clients”, the idea was we would be told HOW NOT to achieve in each of these areas. The seminar moved at a ferocious speed, spending 5 – 10 minutes in each of the 10 area’s with Jonathan giving examples of his personal experiences and helpful tips and ideas for each one. I felt the areas covered
were relevant and useful to both new Consultants entering the industry and seasoned professionals. They included basics such as the importance of having a positive mental attitude and the more complex issues of controlling interviews.
I found the format of the course interesting, (the idea is your brain cannot action the word “DON’T”, for example if you are told “don’t think of a pink elephant”, you automatically do!) and really enjoyed the fast pace the seminar moved at. It refreshed my memory from previous training sessions and gave me some good ideas to think about. My only criticism would be a lack of Q&A with attendees, although we were encouraged to ask questions throughout, I think a more formal Q&A at the end of each area would have been more beneficial.
Course Review by Frances Andrews
Jonathon Jenkins was the trainer and his background, as well as sales and recruitment, was peppered with performing arts. This experience was reflected in his training style, which was very lively and entertaining. He gave anecdotes for each of the 10½ steps of how to be a complete failure in recruitment, which he linked back to his message.
The workbooks were professional and practical to use. As the training session progressed, we filled out relevant information in the workbooks, helping to keep us on track and involved in the day.
The points that Jonathon raised were similar to those I had learnt during my training for my current headhunting role so my high hopes of having a ‘light bulb’ moment were somewhat dampened. Although, speaking to other delegates, they seemed rather impressed with the content and the information provided and said that they had learnt a great deal.
This course would/could suit experienced consultants who hadn’t had access to training for a while; it seemed to be a good ‘refresher course’ with some extra tips to help aid best practice.
I feel as though my headhunting background gave me a headstart because a fair amount of the information Jonathon covered, I already do as standard in my current role. For example, Jonathon suggested we interview the candidate without a CV – we do this as standard practice as most headhunted candidates don’t have CVs.
Overall, the course was enjoyable and for £90 a head it is reasonably priced, in fact my expenses to get there and park were not far from that amount! I would recommend this course to people who know the recruitment process, and have worked in the industry for a while, to re-energise them and refresh them on best practice.
Frances Andrews is a Graduate Trainee at 2bhr specialising in headhunting at mid to senior level in Retail & FMCG. To contact Frances you can reach her on her email
frances@2bhr.co.uk
Matt Hynes is a Consultant working within the Marketing & IT Division of Mobilus Limited. Mobilus is a client led recruitment consultancy specializing in the resource of Technical, Commercial & Operational personnel into the Marketing Services and I.T industries. Matt can be contacted on his email
mhynes@mobilus.co.uk
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Article
Two: ‘The ‘Where, When and How’ of Good eRelationships’ by Simon Bennett
Right now, across the UK, people are suffering from what has become known as ‘Victim TV’ - programmes like ‘Big Brother’, ‘I’m A Something, Get Me Out Of Here!’ and, worst of all, ‘Blue Peter’.
‘Blue Peter’? An odd choice you may think – but you haven’t just spent the whole weekend trying to make an old hover-mower suck instead of blow as part of an ingenious plan to remove the debris from the bottom of your garden pond. (A drainpipe, chicken wire and meccano are the other components.)
Thanks to Valerie Singleton, Lesley Judd and Sarah Greene, there are generations of men (it’s always men) who are convinced they can make anything do something it was never designed to do.
I’m not saying there aren’t occasional successes. They did a great job turning the bric-a-brac in the lunar module of Apollo 13 into a serviceable CO filter and I’ve stopped the local cat population from jumping on our roof with an old tennis racquet; some sticky-backed plastic and (honestly) a fairy liquid bottle. Most of the time though, instead of such ingenuity coming off – it breaks off or falls off.
Please remember this as you try to turn your website into a ‘relationship-building, lead-generating tool’ this weekend!
I have nothing against websites – they’re great as repositories of information, I’m not talking about FTSE 100 mega-sites or interactive job boards but the good, old fashioned, supposedly client focused, ‘this is what we do’ websites that most of us have.
The internet has two components – electronic libraries (websites) and communication tools (email). Each on its own is great when used the way it was designed to be
used but both working together is best. But trying to use your website to build relationships (and generate business) through communicating value to your clients is as daft as getting a hover-mower to clean your pond!
Let’s take it ‘as read’ that you start by identifying who you want to communicate with and what you want to say that they’ll find valuable. The next stage is to decide ‘where, when and how’ you’re going to deliver your message. (Note the word ‘deliver’ – I’ll come back to it!)
Where, when and how? It pays to choose a place, time and method to suit your audience! Every week through this email newsletter, Louise delivers value to you – and builds the relationship. Would you regularly choose to visit the ‘UK Recruiter’ website to collect this value? Probably not – but you check your email several times a day and once in the evening. Your clients are just the same!
You’re on email and reading this right now because ‘right here and right now’ suits you!
If the Post Office told you that they weren’t going to deliver to your office any more and that you would have to collect your mail from a Post Office, that they wouldn’t tell you which one and that they wouldn’t tell you when something had come in for you – you wouldn’t be impressed!. That’s the same as using your website for ‘where, when and how’!
This ‘collection vs. delivery’ issue is at the heart of e-communication and says a lot to your clients about the value you put on your relationship with them.
If you want to stay ‘front of mind’ through your communication with clients and contacts, you should identify your target audience; articulate your message; and deliver it – regularly and professionally – to the place where it suits your audience to read it.
Expecting people to go out of their way to collect your ‘added value’ to them is complacent at best and a ‘relationship-killer’ at worst.
Footnote: I’m very close to making this pond thing work. By all means call (or email me) if you want to talk ‘e-newsletters’ or ‘relationship marketing’ but what I really need is an L-shaped bucket and Valerie Singleton’s telephone number.
© Simon Bennett 2006. As a ‘relationship marketing’ consultant, Simon Bennett is the founder of ‘enewsletters4’ – which helps companies increase sales through building better relationships and which designs and publishes email newsletters for its clients. He welcomes feedback on
info@enewsletters4.co.uk
or 01509 670612.
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Don't
Miss This
The International Conference on Emotional Intelligence, June 11-12, London
"This conference will benefit consultants, coaches, HR managers, and MBA faculty by offering insight into how Emotional Intelligence can be effectively applied in a corporate setting
(www.mhs.com/icei). Over 24 sessions to choose
from". ukrecruiter readers, who book before the end of
March, can receive a dicounted rate for the two-day event of £520.00 (+ VAT). This includes entry for both days of the conference, as well as lunch/refreshments and one night’s accommodation at the Hotel.
There are also "one day delegate" rates. For the discounted rate quote ‘MCUKRecruiter’. Book via
www.mhs.com/icei or call Michael Costello on 015395 68824
Press Release: Naturejobs launches a new Science Career Fair in
2007
"Naturejobs is partnering with London First to organise The Source Event, a new dedicated Science Career Fair in 2007. The Source Event, to be held in London this September, will promote the UK and Europe as a great place to pursue a career in Science, be it in industrial research, research organisations or academia. The Source Event will offer Employers, Recruiters and Training Providers an excellent opportunity to meet a diverse selection of quality candidates face to face. To find out more information on how to take part please visit The Source Event website
www.thesourceevent.com" Press Release: Bornto launch ‘IT and Technology Audit’ service for recruiters
"Bornto, the recruitment industry advisory services business set up by Gareth Osborne and Colin Minto has launched a new service. Its ‘IT and Technology Audit’ supports busy recruiters to identify potential developments and enhancements to their existing IT and technology suite, whilst at the same time provides advice and knowledge on new technologies and innovations that could help achieve efficiencies in operational
processes. In essence, Audit clients benefit from the services of an IT and Technology Director for an interim period, without the need to employ a permanent member of staff. Once the Audit has been completed, clients have access to telephone support for up to one-year. For more information on the Audit and to contact Bornto, visit
www.bornto.net or email colin.minto@borno.net" Recruitment
Networking Event, 1st March, London
The next Recruiter's Network takes place on 1 March at London's
Light Bar. Our speakers will look at the process of candidate
attraction and utilising online recruitment techniques that
employers are using right now. We've hit the 200 delegates registered
mark. So you'll need to get in quick if you want to
come along. You can register via http://recruiter.broadbean.co.uk
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Discussion
Board Summary
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Discussion Board. Current topics on the site include:
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Online
Recruitment Update (sponsored by http://www.broadbean.co.uk
for "the UK's favourite job posting system")
Hitwise top 10 Recruitment
Sites, week ending 17th February 2007
The most visited UK recruitment sites last week, starting with the
most popular, were www.jobcentreplus.gov.uk,
www.totaljobs.com, www.monster.co.uk,
www.jobs.nhs.uk, www.reed.co.uk,
www.jobsite.co.uk, jobs.tes.co.uk,
jobs.guardian.co.uk, www.1job.co.uk
and www.jobs.ac.uk. Hitwise don't aggregate data from sites who
form part of a network such as fish4.co.uk For more information about
Hitwise, visit http://www.hitwise.co.uk
Louise's UK Recruiter blog
In the past week I've talked about Jobster, John Whitehurst's
presentation at the Enhance conference, A psychometric tool to
assess the impact of hires on your team and Top Consultant's
recruitment channel report. You can read Louise's UK Recruiter blog at http://ukrecruiter.typepad.com
You can keep up to date with
other the recruitment blogs from the UK via the UK Recruiter - blog
watch page at http://www.ukrecruiter.co.uk/blogs.htm.
You may also be interested in reading
Jim Stoud's US based Blog
This section is sponsored by http://www.broadbean.co.uk;
"the UK's favourite job posting system".
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Regards
Louise Triance
UK Recruiter http://www.ukrecruiter.co.uk
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