Article: Recruiters You're Worth the Money You Charge By Bill
Radin
As a recruiter, I can’t tell
you the number of times I’ve heard the expression, “fifty
percent of something is better than one hundred percent of
nothing.” To which I reply: Hogwash! Fifty percent is better only
in a collection or bad debt crisis, when someone is cheating you out
of what he owes you, and you feel lucky to recoup any part of your
loss.
But caving in on a regular basis
and accepting less than what your service is worth is not only
costly in financial terms; it subconsciously telegraphs to your
customer that you’re not a “believer” in what you do for a
living. Eventually, this kind of noncommittal attitude will harm
your credibility, and weaken your earning potential.
Some years ago, I had a “fifty
percent of something” experience which proved to be very painful
in the short term, but beneficial in the long. I cold-called the
vice president of a company and proceeded to market an extremely
talented MPA (most placeable applicant).
“Bill, your candidate sounds
like the sort of person we need,” explained the vice president.
“In fact, we’re currently conducting a search. But we’re using
a retained search firm on this assignment.”
“So you’re pleased with the
results you’re getting,” I replied.
“Well, not exactly. You’re
probably aware of how difficult it is to find someone like this.”
“Indeed I am, Mr. Employer, and
that’s why I called you. What should we do?”
“Tell you what,” said the
vice president. “Why don’t you talk to Leo, the other recruiter?
Tell him the situation; that you have an ideal candidate I want to
interview. Maybe the two of you can split the fee. See what he says,
and call me back.”
What could be the harm? I
figured. Sure enough, Leo was receptive to the idea. It turns out he
wasn’t getting anywhere on this assignment.
“How about it, Bill? You and I
will split the fee fifty-fifty,” suggested Leo. “That way,
we’ll both look good. And besides, fifty percent of something is
better than one hundred percent of nothing, right?”
“I’m not sure,” I
hesitated. “Let me think about it and I’ll call you back.”
Now I was really confused! I went
to my manager for advice.
“I’m sorry, Bill,” he said,
shaking his head, “but I can’t approve a split deal like
this.”
“But it would mean walking away
from a lot of money,” I groaned. “And besides, there’s no
guarantee I can place my candidate anywhere else.”
“That’s just the risk
you’ll have to take,” my manager replied. “You see, the issue
here isn’t the money. The issue is the value of your service.”
“How do you mean?”
“Well, you took the initiative
to call the employer and present your candidate, right?”
“Right.”
“And he’d like to interview
your candidate because he’s perfect for the job.”
“True,” I said.
“Now, let’s suppose you were
to arrange the interview, and as a result, the company decided to
hire your candidate. Haven’t you done everything we teach you to
do, and done it well?”
“Sure,” I answered proudly.
“So aren’t you entitled to
100 percent of the fee, and not a penny less?”
“I guess so.”
“Now ask yourself this: What
did Leo, the other recruiter, do to earn half your money?”
As I walked back to my desk, I
thought about what my manager just told me. He’s right! Why should
I give Leo half my fee, just because he happened to write a job
order? A few minutes later, I called the vice president.
“Mr. Employer,” I said. “I
spoke with Leo, as you suggested, and he offered to split the fee
with me. But I’ve got some disappointing news for you. I thought
it over, and I can’t in good conscience give Leo half my fee. I
just don’t feel it’s fair.”
“I don’t blame you,” said
the vice president. “Leo shouldn’t be rewarded for his failure
to find me the right person. Unfortunately, I have to stick with
Leo, because we signed an exclusive agreement, but I appreciate your
calling me. Let’s keep in touch.”
“Fine. I’ll call you in a few
months”
Would you like to know how this
story ended? Leo finally placed a marginal candidate with the vice
president’s company. I stayed in touch with the company, and even
made a courtesy call to meet the vice president.
Two years later, the candidate
Leo placed was fired, and I was asked by the company to fill the
vacant position, which I did, for a full fee. The lesson I learned?
You never need to settle for less than you’re worth
Bill Radin is a top-producing recruiter whose innovative books,
tapes, CDs and training seminars have helped thousands of recruiting
professionals and search consultants achieve peak performance and
career satisfaction. Please visit Bill online at www.billradin.com.
|