Welcome to issue 328 of the ukrecruiter newsletter. 

 

ukrecruiter

3rd October 2007

CONTENTS

  • My Favourites (Karl Drury)
  • Article One (Treat Your Candidates The Way You Would Wish To Be Treated; Part Two by Gaynor Lowndes)
  • Article Two (The Secret of My Success; Interview with Angela Ashwell)
  • Don't Miss This (REC News Roundup - Recruitment Society Event, The imminent death of temporary contracting as we know it?, 18th Oct - PreVisor's Breakfast Seminar and Networking, 5th Oct - Free Search Engine Optimisation from Recruta)
  • Online Recruitment Update (Louise's UK Recruiter Blog - PR: Guardian Relaunches Jobs Site - PR: Toplanguagejobs.com Launches New Sites - PR: Jimmy Kyriacou joins Hcareers - Discussion Board Summary)
  • Subscribe/Unsubscribe
  • Feedback & Advertising Information

Visit http://www.careersinrecruitment.com for the latest recruitment industry jobs.

My Favourites

http://www.google.com/analytics/ - It’s now completely free and it provides detailed stats and information on your business website traffic. The service provides excellent graphs and colourful charts to help you monitor your search engine traffic. All you need to do is pop a few lines of code onto your home page and you’re up and running.

http://www.online-translator.com/ - This multilingual website provides an instant online translation service between English and 5 other languages. Even better, the website also provides a free service, so that you can make your English language website available these languages at the touch of a button, namely Russian, German, Spanish, French and Portuguese.

http://www.tradedoubler.co.uk/ - Put banner and text link advertising on your website and make money through clicks and commission sales. The site offers advertising from some of the biggest names in the UK and indeed, the world, including AOL, Apple, Carphone Warehouse, Dell, Dixons, Eurostar, Hilton, John Lewis, Skype, Toshiba, Virgin Mobile, Yahoo and many others.

This week's favourites were provided by Karl Drury, Director of Quick on the Net.

Why not submit your 3 favourite web sites. See the guidelines at http://www.ukrecruiter.co.uk/articles.htm

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Article One: Treat Your Candidates The Way You Would Wish To Be Treated; Part Two by Gaynor Lowndes)

Continued from issue 327

Last time we saw how important it is to establish a relationship with your candidates and how to start this process at the registration and pre-screen stage…

The relationship between you and your candidate really kicks into gear during the interview stage, but don’t be fooled into thinking that this stage begins only when you meet them and sit down for the interview. In fact, it is absolutely essential to look at how well your candidates are treated whilst they are waiting for an interview, in your reception area. 

The Golden Rule certainly applies here. Treat your candidates the way you would wish to be treated in the same situation. Make sure the chairs of the waiting room are comfortable, that the receptionist is friendly and alert, that refreshments of some kind are offered, that the candidate does not have to wait long, and that he or she is not inundated with paperwork and initial testing. As you can see, the candidate, by the time he or she actually meets you in the flesh, has already come to some conclusions about you and your service.

Apart from the obvious motive of gathering information about the candidate’s suitability for the role, the interview also works the other way around: It gives the candidate information about how genuinely interested you as a recruiter are in helping them and satisfying their career needs … in short, how suitable YOU are for finding them the right role.

With this in mind, it is important to commence the interview by setting an agenda: What you will be covering, what the purpose of the interview is. Clarity will put the candidate at ease. Always make sure that the candidate does more talking than you do. Ask open questions that will allow the candidate to talk about themselves, and thus feel more in control. Body language is extremely important. Good posture and eye contact show that you are interested in what they have to say, and your gestures and movements need to be adjusted, depending on what style of personality you perceive them to have.

An essential point to remember here is to exchange commitment during the interview process. Tell the candidate that you are committed to making them a priority in your work, and that, for this to happen, you need a commitment from them not to register with any other agency for a period of time. As before, if the candidate feels comfortable that you have their best interests in mind, then there is no reason why they will not commit to an agency that will get them results. It is important, however, to only make this commitment if you believe that this candidate is placeable enough to be worth extra priority.

You may have already asked for candidate referrals at the pre-screen stage, but now that you have built up a greater personal rapport with your candidate, the conclusion to the interview is an even better time. Once again, there is no reason why you will not get a positive response, if the candidate is happy with your service. If the candidate you have interviewed is not suitable, ask them if they know potential candidates who might be interested. If the candidate is suitable for the current role, you can describe to them a different role you are also trying to fill, and ask if they know anyone who may be interested in it.

In this candidate-short market, it is imperative that you stay close to your candidates after the interview. Don’t assume, as so many recruiters do, that the candidate will automatically accept an offer. You need to know where your short-listed candidates are, and who they are interviewing with. I cannot stress this enough: You need to stay in control of the recruitment process.

Expect counter offers. Remember that it’s far cheaper for a company to throw a few thousand dollars at an existing employee, than to recruit and retrain a new one. An essential part of candidate care is to counsel your candidates on how to resign, discuss counter offers, and most importantly, stay close, even after they have accepted the offer, as this does not necessarily guarantee that they will start. You can maintain profitable relationships with your candidates, regardless of whether you actually place them or not. A candidate who you have not been able to place will still appreciate the effort you put in to place them, and the warm, personalised service you provided them with. Therefore, they won’t hesitate to recommend you to their friends and colleagues, other potential candidates. Don’t waste this opportunity to get valuable referrals from them, and remember, they themselves may need your services again in the future. Indeed, those recruiters who understand the importance of proper candidate care and management, enjoy working with the same candidates many times during their career, either as candidates seeking new opportunity, or as clients.

Remember, the biggest billers don’t fluke their way to success. They understand the importance of every single candidate relationship, and the direct and indirect profit opportunities they provide. Do you want loyal and committed candidates, who spread positive word-of-mouth about your agency, and who come back to you as both candidates and clients? It isn’t difficult; all you need to do is care for your candidates!


Gaynor Lowndes, the Managing Director of The Recruitment Training Company, has over 18 years recruitment experience, gained in both Australia and the UK. If you liked this article, consider Gaynor’s highly successful book “The Art of Recruitment”. Visit www.trtc.com.au to place your order.

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Article Two: The Secret of My Success; Interview with Angela Ashwell

Angela Ashwell is Joint Managing Director of AshwellForbes Ltd, specialising in recruitment to recruitment covering the South of England. She has nearly 8 years recruitment experience covering commercial, sales and recruitment to recruitment. She was a top Permanents biller and coach within Blue Arrow and became a Director of her first recruitment to recruitment company at the age of 25.

What do you wish you'd known at the start of your career? 
That it isn’t as easy as it looks! 

Which person within the industry has influenced you the most? 
Roy Ripper and Charlie Leslie – Recruitment Trainers who have both been great Consultants and great influences over the years.

Is there a person in recruitment you’d most like to emulate?
Matt Trott (of The Spencer Group), he is focused, driven, highly competitive and enjoys the work he does.

Which lesson has taken the longest to learn? 
That with the greatest will in the world giving someone the benefit of the doubt is often a let down.

What is the biggest mistake a recruiter can make? 
To not juggle business development when you are delivering, not doing this creates peaks and troughs and a lot of hard work.

What cliché do you think is true? 
Time kills all deals

What Cliché do you think is false? 
Recruitment is easy money

What words of advice would you give to someone starting out in recruitment? 
Be sure to think the company, sector and type of role through carefully. Many people get excited about the prospect without really knowing what they are letting themselves in for. Go with gut instinct, it will pay dividends and save talented people with great potential getting disheartened and leaving the industry or gaining a sketchy CV.

What is your favourite interview technique? 
Getting under the skin to find out what makes people tick – what situations in their past have made them the way they are today.

Tell me about the most interesting assignment you've worked on 
Most satisfying as opposed to interesting is helping small independent agencies grow their business through great recruits.

What's the strangest interview situation you've encountered? 
A candidate took his girlfriend along to the interview and she sat in the reception for 90 minutes! Needless to say he didn’t get the job, we were all rather stunned!

Which job would you most like to recruit? 
Prime Minister

What job would you be doing if you weren't in recruitment? 
Running a bakery in Cornwall with the most fabulous cakes!

Is there a famous person you'd like to interview? 
A toss up between Sir Alan Sugar, Richard Branson and Ray Winstone.

What do you think it is that has made you so successful? 
Being lucky enough to have great clients, walking away from dishonest people, honesty and happiness.

This is the fifth  in a series of articles we have introduced to the newsletter. In each article Louise interviews someone who has achieved success within the recruitment industry.  If you would like to recommend someone for inclusion in the series please email contact2@ukrecruiter.co.uk with their details.

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Don't Miss This (sponsored by http://www.alljobsUK.com "The UK’s Jobs Portal")

REC News Roundup
These are links to a selection of press releases the Recruitment Employment Confederation (REC) have produced since the last newsletter was sent.  
- Age is still a number which can result in discrimination
- Gangmaster licensing: one year on
- Amendments to REC contracts due to holiday increase
- REC at the Labour Party Conference

Recruitment Society Event, The imminent death of temporary contracting as we know it?, 18th October, London 
The speakers are John Chaplin & Sharon Boxall of KPMG. The presentation will run from 6.30 – 7.45, and will be preceded by drinks from 6.00 pm and will be followed by networking and refreshments. The evening will finish at 9.00 pm.  Event booking costs depend on your Society grade. The charge to non-members is £25. If you are interested in attending please contact Richard Taylor at admin@recruitmentsociety.org.uk 

PreVisor's Breakfast Seminar and Networking, 5th October London 
Starting at 8:00am and running to 11:00am. The guest speaker is Mike Russiello - SVP, PreVisor and President of Brainbench. The subjects covered are "Trends in Assessment Technologies" and "What's New with PreVisor?" The event is free of charge, but limited seating is available. For more information visit www.previsor.com or email joldershaw@previsor.com 

Free Search Engine Optimisation from Recruta
Recruta are offering free search engine optimisation and monthly submission on all websites which are bought by ukrecruiter newsletter readers. They state that one of their clients APT Recruitment has recently achieved position one on Yahoo for the search term "Recruitment Portsmouth", and they are confident that Google will follow shortly. For more information contact Gareth Tannatt Nash on 01243 864668 or visit http://recruta.co.uk/. You should quote ukrec for this special offer. 

This section is sponsored by http://www.alljobsUK.com "The UK’s Jobs Portal"

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Online Recruitment Update (sponsored by http://www.broadbean.co.uk for "the UK's favourite job posting system")

Louise's UK Recruiter blog
Since the last newsletter I've posted the following: 
- LinkedIn - Why Bigger is Better
- Recruiters Network September Event
- Not all Recruiters are Cowboys
- Interview with a Blogger - Joel Graham-Blake
You can read Louise's UK Recruiter blog at http://ukrecruiter.typepad.com  You can keep up to date with other the recruitment blogs from the UK via the UK Recruiter blog watch page at http://www.ukrecruiter.co.uk/blogs.htm.  

Press Release: Guardian Relaunches Jobs Site
"Unlimited has unveiled its redesigned jobs site.  The new site offers a modern, cleaner look with intuitive, scannable results and is fully integrated with the Guardian Unlimited network. There is a greater emphasis on interactivity with podcasts, video, CV searches and the Guardian’s unique Jobmatch service. Guardian Unlimited was one of the first publishers to offer behavioural targeting, allowing recruiters to attract passive jobseekers by targeting them from the content they read on Guardian Unlimited, their industry or their domain names. Advertisers will now be able to take full control of their adverts by purchasing job credits online, uploading and amending their adverts, tracking application rates and managing candidate applications. www.guardianjobs.co.uk"

Press Release: Toplanguagejobs.com Launches New Sites
"Toplanguagejobs.com, Europe's No.1 online job board for Language professionals, launched a highly developed new version of their job portal earlier this month, as well as launching international sites in western and northern European countries. This restyled website contains many new features that make it even easier for recruiters to find language professionals across all industry sectors. Top Language Jobs currently boasts the largest specialist multilingual CV Database of over 100,000 registered users. For sales enquiries please call 0044 208 920 7933 or email sales@toplanguagejobs.co.uk"

Press Release: Jimmy Kyriacou joins Hcareers.co.uk
"Jimmy Kyriacou has been appointed as Sales Director for the UK operation of the leading hospitality and catering niche recruitment website Hcareers. Hcareers currently operates three sites: www.Hcareers.co.ukwww.Hcareers.com and www.Hcareers.ca. Jimmy Kyriacou joins Hcareers fresh from a successful stint working on a consultative basis for the jobsite www.cv-library.co.uk, and in the past was also a hugely successful Sales Manager at Fish4Jobs and Hotonline."

Discussion Board Summary
Don't forget to visit The Discussion Board. Current topics on the site include:
- Temp hours, Temps holiday pay and Payroll for Temps
-
Stupid names for job boards
- jobpostings
- recruit software free
- Jobs Boards - Who's got the best deal??
- VoIP and skype
Any postings you or anyone else makes will be included in the weekly digest. Sign up for the free digest here or hit reply to ask me to include your email address.  It is free to use the discussion board and you don't have to register to view messages. Visit the site, ask questions and share your knowledge

This section is sponsored by http://www.broadbean.co.uk; "the UK's favourite job posting system".

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Regards
Louise Triance
UK Recruiter http://www.ukrecruiter.co.uk

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