Recruitment
Industry Predictions for 2008
As per last year we've asked half
a dozen experts within the world of recruitment to share with us
their predictions for next year.
Tim Elkington, Managing Director,
Enhance Media Limited
Mobile e-recruitment will get bigger and bigger
With companies monitoring employees’ internet use and blocking popular sites like Facebook etc, more people will turn to their mobiles to conduct confidential stuff online and job seeking will be a big part of this. Improved mobile internet services and the personal / secure characteristics will be key in this growth.
There will be huge online security issues
The government will lose more personal details, more job board users will be targeted with fraud / phishing emails and keeping your details secure online will become a massive issue for all internet users. There will be a cultural change from being free and easy with your details online to being more guarded and secure.
Online advertising will go ‘back to basics’
Employers will back away from the more progressive online ideas and concentrate on the basics – it’s important to measure your job board and search engine advertising activities effectively and establish your ROI before getting carried away with too many new ideas. Talk of web 3.0 etc will stall as the economic climate puts pressure on businesses to prove the worth of all advertising spend. The ability to offer reliable measurement of campaigns will become even more central to online advertising solutions.
Kevin Drinkwater, Director, Agency Central Ltd
Online Recruitment the 'slave' in troubled times?
If all the gloomy predictions about the economy prove to be accurate then businesses will naturally once again look at their recruitment policies with a more negative perspective.
However, we've all been this way before and the evidence suggests that the personnel dynamic continues with people still moving around, career progression still an aspiration, business development still a factor and the need to recruit the right people
becoming evermore paramount.
Since the last downturn in the economy we have seen the burgeoning of online recruitment which this time around is the clear solution, enabling employers to find relevant, professional recruitment consultancies and recruiters to source good candidates.
Don Leslie, Director, BLT
A year of growth
2008 should be another year of growth for the recruitment industry, although I think the first six months will
be uncertain. It depends how well all our clients do, particularly those in the financial services sector. If the sub-prime credit crunch does affect that part of the UK economy, the recruiters heavily reliant on that sector will suffer. But I don’t believe there will be a recession: the US is no longer the only influence on the world economy.
Sport and Politics
I confidently predict a sensational summer of sport as the Olympic Games in Beijing and Euro 2008 finally arrive. And for those who like their sport a bit more red-blooded, the US presidential election in November won’t disappoint. Enjoy!
Mike Taylor, Web-Based-Recruitment
More confusion from the
saturated online recruitment market
Job seekers will give up using the internet as it is too confusing to find a job! Not really, but there are so many different ways to find a job online now (job sites, blogs, social networking sites, podcasts, video sites etc) that it makes you wonder if anyone new to online job hunting would know where to start to look for a job?
Increasing role of online
video and blogs
As predicted last year online video will again play an increasing part in online recruitment advertising with some recruitment adverts going viral.
The use of Recruitment Blogs will increase again as companies wake up to the benefits in terms of the additional traffic they can bring.
Ann Swain, Chief Executive, Association of Technology Staffing Companies
(ATSCo)
Year of growth for recruitment
industry
Barring further shocks from the credit crunch, 2008 should turn out to be a year of fairly strong growth for the recruitment industry. Most of the growth markets like IT, engineering and professional services are suffering from a shortage of staff so some recruiters should have the opportunity to further rebuild margins.
Consolidation of the industry
Recruitment is still a very fragmented sector so more consolidation could be on the cards as long as the bank financing is still there
Tony Restell, Director, Top-Consultant.com
The rise of Virtual Recruiting
A recruiting presence on Second Life and attendance at Virtual Careers Fairs will become a mainstream candidate attraction strategy. A few UK firms have dabbled with this approach in the past year – 2008 will be the year Virtual makes a big impact.
Pay-for-results adopted by leading niche job boards
The two biggest obstacles preventing recruiters from securing better online advertising results are i) corporate online application systems and ii) poor advertising copy/multi-posting. Niche job boards will increasingly offer pay-for-results campaigns where their involvement can overcome these two obstacles, increase response and ultimately improve the yield on advertising.
The economy takes centre stage
For recruitment consultancies and jobs boards alike, the perceived state of the economy will be the biggest single influencer on the business success we enjoy in 2008. Will we all start the New Year reading a flood of reports about staff shortages and renewed economic
vigour? Or will the press have us fearing there’s an impending recession until we’re well into 2008?
Peter Gold, Hire Strategies Limited
New Face on Dragons Den
Dan ‘Young Entrepreneur of the Year’ McGuire will join the Dragon’s Den in recognition of his fantastic achievement.
He will replace James Caan who keeps spending all of his money.
Recruitment Blog Repositioning
Guru, who is clearly fading to grey, will see his traffic plummet as Green Dog takes what little traffic he still has.
(apparently the meaning of this will become obvious of the coming
weeks/months)
Gabby Parry, Managing Director, Saville
Consulting
Internet Testing
Candidates are becoming increasingly sophisticated. There will be a stronger emphasis on follow up and supervised testing, following the two stage, “screen out, select in” philosophy
The Decline of Lengthy Assessment Centres
Assessment Centres will increasingly be replaced by high technology front end screening, followed by, shorter and more focussed employer branded interactive selection experiences
If you want to see what was
predicted at the end of 2006 you can view the predictions in our newsletter
archive. I would like to award the '2007 soothsayer award to
Tim Elkington (also mirrored by Mike Taylor): "Blogs, podcasts and social networking sites will become important tools for online recruiters as the online space becomes more competitive. Employers that can tap into the mood of web 2.0 will have a competitive advantage – especially in the graduate market."
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