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14th May 2008
How
To Deal With Client Rejection & Increase Your Sales Results -
Part Six by Gavin Ingham
Change your strategy
Keep on doing what you’re doing and you’ll carry on getting what you’re getting! Someone wise once defined madness as carrying on doing what you’re doing and expecting to get a different result! Reframing rejection into a learning experience is important but so is changing what you’re doing. There’s no point carrying on doing something that doesn’t work even if you feel ok about it!
If you’re not getting the results that you want, devise a new strategy and take action. I’m always amazed by the number of salespeople who are literally stumped by simple client objections like, “Can you send me literature?” or “We have an existing supplier.” Recruiters literally keep on repeating the same mistakes in answering these over and over!
Changing your strategy need not be complex but it does require commitment to change.
This article was written by
author and motivational speaker Gavin Ingham. Sign up for his free
Sales Success newsletter and read his blog now at www.gaviningham.com
We are interspersing this series
with the regular "My Favourites" piece. So why not
submit your 3 favourite web sites. See the guidelines at http://www.ukrecruiter.co.uk/articles.htm
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Article
One: Social Networking – A Wolf in Sheep’s Clothing? By Steve O’Neil
No-one can deny the dramatic affect social networking sites are having on modern society in recent times. Only a few years ago such sites did not exist but now, almost half of the people in the UK have some form of on-line profile. Sites such as Youtube, Facebook and MySpace have firmly cemented themselves into our everyday language and woven themselves throughout our social fabric.
Opinions on the subject can be as varied as the sites themselves, ranging from outright damnation by technophobe zealots to profound acclamation by those that genuinely depend on such sites to express themselves and communicate with others. Irrespective of if you have a strong opinion on the subject or treat it with complete nonchalance, social networking sites are here to stay.
In today’s society, this phenomena has taken such a hold that it is now entering the workplace as a matter of routine and for millions of employees such sites form a systematic part of their day. Some organisations became early adopters of the sites, embracing the potential opportunities that could be derived from such a concentrated mass of individuals. Many organisations have grown using social networking sites as a principal market place, from your large computer manufacturers selling PCs directly to individuals to on-line dating sites luring new members.
There is also another use for social networking sites other than direct commerce and marketing of products and that is recruitment. Some companies, such as Barclays and Microsoft, recognised this early on and launched full recruitment advertising campaigns on the social networking sites including recruitment videos. This has become even more sophisticated in the fact that these sites have common interest networks (geography, skills, hobbies and employers etc.) so recruiters can target even more focused demographics to maximise the quality of their response.
The propensity for openness has drawn some recruiters (both in-house corporate recruiters and agency led recruiters) to utilise these sites as a means of investigating individuals as to their suitability as candidates for particular roles they are sourcing. After all, most seasoned interviewers have met candidates who, on the face of it, seemed straightforward and ideal for the role but have been taken aback once they learn of some of the “out of office” activities they partake in and if they had known that up front, perhaps they wouldn’t have hired them. Even though the temptation and ability is there for recruiters, and in a large part Line Managers, to conduct clandestine searches on individuals it does not make it right, appropriate or legal in the context of the hiring and interview process as you may discriminate against the candidate based on information that comes to light.
One must assess the potential nature of the data that is likely to be accessed in the context of the UK Data Protection Act (DPA). The DPA draws a distinction between “sensitive” personal data and other, or “ordinary” personal data. “Sensitive” personal data means information “data” relating to individual’s race, political opinions, religious or other similar beliefs, trade union membership, health, sexual life or criminal convictions; all of which can be highly visible on social networking sites and on individual’s profiles. As such, any individual or organisation conducting these searches would require the express and explicit consent of the individual in question to search the sites. Even if the search was termed as part of a wider “internet media search” the DPA dictates that one has to divulge exactly where that information has been retrieved from and how it has been used and interpreted to the individual concerned if asked (which would certainly occur if anything adverse was identified and an offer was withdrawn).
To complicate matters further, some Data Protection Lawyers believe that strictly speaking, sites such as facebook, YouTube, MySpace and the like are in fact the acting data controllers under DPA therefore any third party looking to use this information in a commercial arrangement would also need the express and explicit consent of the site itself in addition to the consent of the individual concerned.
It is also common for individuals to place certain security protocols and viewing restrictions around their on-line profile to just allow their friends and family to view their details and by direct invitation only. ID fraudsters have created pseudo profiles and coerced individuals to accept them into their group or network and once achieved they would have full access to their personal data. Although effective, this practice should never be adopted by professional recruiters or pre-employment screening companies as this surmounts to the obtaining of information by deception and could lead to prosecution under the DPA and an employment tribunal.
There is also a moralistic issues. Even if this information can be obtained legitimately under the DPA, should an employer even be using that information when making hiring decisions? In the eyes of the DPA vetting should only be used as a means of obtaining specific information, not as a means of general intelligence gathering – the data controller (person collecting the data) should ensure that the extent and nature of information sought is justified.
If employers do have access to such open source information they are still bound by extensive discrimination legislation such as the Sex Discrimination Act, the Race Relations Act, the Disability Discriminations Act, the Equality Act and of course the Age Discrimination Act. This clearly limits the type of information that could be used from social networking sites even if all DPA conditions are met. What may be evident are inferences to an individual’s character based on comments made by other people, photographs placed on the profile page and other such indicative signs of conduct and integrity. Unfortunately under DPA the data controller can only use information that comes from reliable sources and matter of opinion from an associate of the individual can only be treated as unreliable and circumspect.
Irrespective of which way you approach the subject of utilizing social networking sites for the purposes of employment it is conclusive that aside from the moral issues Data Protection and anti-Discrimination laws are sufficient to discount the application of such personal sensitive information in hiring decisions, therefore including social networking sites in either recruitment or pre-employment screening activities is not only ill advised and limited but is also a high risk strategy and one that will ultimately invite employment and discrimination tribunals in their droves.
The Security Watchdog Screening Bureau is a market leading provider of pre-employment screening services across EMEA. Viewed as a Best Practice organization they offer the full outsourced screening service for a client base of over 150 household names and are the emerging force within the market. They offer the definitive answer to all regional and specific in-country questions pertaining Data Protection and give clear, accurate guidance on what screening measures can be taken across the globe.
www.securitywatchdog.org.uk
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Article
Two: A Candidates view of the world of recruitment – Part One
In this two part article a senior candidate talks about his experiences of the recruitment industry.
As a long serving Managing Director and Senior Vice President of a large international branded business I am experiencing the world of recruitment companies as a candidate (and not a client) for the first time. My experience is mixed. I am currently searching for my next challenge as a leader of a business in the consumer sector. Having researched the recruitment companies active in this particular sector I set about creating a list of companies and contact names. I did this through a combination of database searches and internet websites. In all I created a list of 31 recruitment companies with 100 individuals within those companies.
The following feedback and tips was constructed having contacted (or trying to contact) these companies, and in a world where I presumed that the candidate would be regarded as “the product or revenue generator” I was at times shocked by the way in which the candidate can be treated. This then is a non-biased, and constructive attempt at giving feedback to the recruitment industry.
Who is the customer?
This is a fundamental question. After all, it is my belief that if you are going to excel in any service or product industry, you should excel in delivering customer service excellence. In order to do this, you had better be very clear who is your customer. It is often the case that you can have several customers in a single business. This is the case in recruitment. The client is undoubtedly recognised as the principal customer, after all it is they that pay the invoice. Unfortunately few of the agencies I have come across seemingly regard the candidate as the customer. At least that’s the strong impression too many of them give. I can understand that with thousands of applicants passing the desk of each researcher or consultant in the recruitment company each month, it is easy to fall foul of treating each applicant as a paper based person. It need not be that way, and secondly there are good reasons for avoiding this trap. Firstly there is your reputation as a company. I was taught that any contact with a company is a form of experience which either helps to build or can (in the worst case) destroy reputations. That’s how brands are created. Treating the recruitment company as a brand is wholly sensible in my opinion. After all, the candidates of today may well become the clients of tomorrow. And of course word travels, and in such a contained industry I have learnt that it does very fluently. Secondly, it is not only future clients that the company should be concerned about it is future and existing employees. The employees should be proud to work for the recruitment company, and that to a big degree depends upon the reputation of that company. Finally, by not treating the candidate as “a customer” you risk loosing that revenue/profit opportunity. I can say that by experience, despite web sites and latest technology there are some recruitment companies that I simply found difficult to contact and get registered. In the end I have simply given up trying.
So lets take a look at ten simple tips for the recruitment company that excels in customer led thinking.
1. Treat both your clients and candidates as customers. Strive to provide excellence in all that they experience from you. For candidates, sheer volume means that you may not be able to treat each applicant with individual service so design a process through which they feel cared for and respected.
2. Make yourself easily accessible. It is amazing how some companies are just difficult to make contact with. In the worst-case not even Yell.com or their website gives their telephone number. The best I got was a generic email address to write into.
3. Train your receptionist/secretaries. Not training or preparing your receptionist/secretaries on how to handle enquiries is a mistake that many companies fall into. Yet these people are more than often the first contact point. Well trained and knowledgeable receptionists and secretaries can not only help develop an excellent reputation and brand but can also help save time and money.
We will be continuing this article in next week’s newsletter.
The author of this article has asked to remain anonymous. However, if you wish to contact him please send an email via
Louise at contact2@ukrecruiter.co.uk
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Online
Recruitment Update (This section is sponsored
by http://www.1Job.co.uk;
"the leading UK job search engine")
UKRecruiterJobs:
Traditional, On-line and Corporate HR Recruitment Job Board
For the latest job opportunities in recruitment or to find
recruiting professionals, go to www.UKRecruiterJobs.co.uk.
Here is a selection of the latest vacancies on the site:
- Director - HR Recruitment
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Hitwise top 10 Recruitment
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The most visited UK recruitment sites last week, starting with the
most popular, were www.jobcentreplus.gov.uk,
www.jobs.nhs.uk, www.monster.co.uk.
www.totaljobs.com, jobs.tes.co.uk,
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and jobs.guardian.co.uk. Hitwise don't aggregate data from sites who
form part of a network such as fish4.co.uk For more information about
Hitwise, visit http://www.hitwise.co.uk
Louise's UK Recruiter blog
Since the last newsletter Louise has posted the following:
- Connected
Jobs - Facebook Application for Recruiters
- Xobni
in your inbox
- Mike
Walmsley Training group on LinkedIn
- The
branded video signature - for recruiters
- Interview
with a blogger - Andrew Gordon
You can read Louise's UK Recruiter blog at http://ukrecruiter.typepad.com
You can keep up to date with
other recruitment blogs from the UK via the UK Recruiter blog
watch page at http://www.ukrecruiter.co.uk/blogs.htm.
Discussion Board Summary
Don't forget to visit The
Discussion Board. Current topics on the site include:
- Old
topic on commissions, but opinions appreciated
- Single
User Database
- Social
networking sites as job boards
- Age
Discrimination
- Solo
recruiters in the London area
You do not need to be registered to post or view messages on the
discussion board. Any postings you or anyone else makes will
be included in the weekly digest (sign up for the digest here). Visit the
site, ask questions and share your knowledge.
Press Release: UK’s First Comparison Site for the Recruitment Industry
"Nowadays millions of people in the UK regularly use comparison sites to source the best deals in financial, car, property and travel products. However, a ground-breaking new website launched this month, Peoplecompare.co.uk takes the comparison model one step further by applying it to the recruitment industry. Now for the first time ever employers across the UK can compare the best means of sourcing candidates from a selection of recruitment companies with specialisation's in the required geographical area or industry sector. Uniquely the site acts as a bridge between employers seeking fresh new talent and the UK's most capable and go-ahead recruitment companies. Peoplecompare.co.uk is the UK’s first ever recruitment comparison tool of its kind in which employers are provided with a fast and effective way to compare people for employment from a number of recruitment companies in a quick one-step easy process. Recruitment agencies interested in being a part of this exciting new development in the UK recruitment industry should visit the website at
www.peoplecompare.co.uk or email
info@peoplecompare.co.uk."
This
section is sponsored by http://www.1Job.co.uk;
"the leading UK job search engine"
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Advertisement
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Don't
Miss This
Recruitment Networking
Event, 29th May Leeds
Our first regional recruitment networking event of 2008 takes place
in Leeds on
Thursday 29th May. We have two speakers (details will be
confirmed later this week) and a drinks sponsor. As usual we are
taking bookings on a first come first served basis and may have to
limit attendees per organisation. You can register via http://www.recruitmentnetworking.co.uk.
We also have an event in London on Thursday 15th May and may have
space for last minute registrations. Please visit the website
to check if you are still able to register.
Press Release: REC Appoints New Chief Executive
"The Recruitment and Employment Confederation (REC) is delighted to announce the appointment of Kevin Green as its new Chief Executive. Kevin is joining the REC after four and a half years as HR Director of the Royal Mail, an organisation with 165,000 staff and an annual turnover of £7.2 billion. Prior to that, he ran his own HR consultancy Qtab for 12 years whose clients included Unilever, First Choice, Fuji and Orange. Kevin begins his new post with the REC on Monday June 2nd"
Employer Branding Breakfast Invitation - Barkers & The Telegraph Media Group, 11th June
Taking place from 8.30am to 10.30am at Telegraph Media Group, Victoria Plaza, London. "There’s a lot being talked about Employer Branding. But if you’re a senior HR or Marketing professional, you’ll welcome the chance to hear two people who have done a lot more than talked. That’s why Barkers and the Telegraph Media Group are joining forces to host a breakfast event that will cover this hot topic in a straightforward, practical way. After carrying out major research for the CIPD, Barkers has some serious insight to share. To reserve your slot at this complimentary event, call Mark Speirs at Barkers on 020 7634 1002. You can also email
events@barkers.co.uk
or visit http://www.barkers.co.uk/events.htm"
Experts for Recruitment Conference, 24th June
"With an economic downturn on the cards for some time to come it is more important than ever to keep your eye on the ball. Making sure that your strategy going forwards matches possible changes to the market place is urgent and key, but what should the considerations be? This all-day “experts for recruitment” conference, brought to you by Lawspeed, brings together industry specialists from a range of recruitment related backgrounds. The aim - to identify key issues that are relevant to recruitment companies in these testing times, and address legal, commercial and practical aspects to help you plan for future success. For more information visit
http://www.lawspeed.com.
To book your place please call 01273 236236."
Press Release: Recognition for Eutopia at Recruitment Awards
"Eutopia, the global specialist telecoms and technology recruiter, has been awarded the highly coveted achievement of “Best International Recruitment Firm” at the industry’s leading annual recruitment awards, run by Recruiter Magazine. For more information about Eutopia please visit
www.eutopiaonline.com."
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Please forward this newsletter on to any colleagues or recruitment friends who you think might like to receive the newsletter.
Regards
Louise Triance
UK Recruiter http://www.ukrecruiter.co.uk
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