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Two: Beyond Stand Up Training? Top Tips for Developing Your Recruiters
At a time when we’re hearing that the market is shaky and things are getting tough for recruiters, we know we have to stand out from the crowd amidst fierce competition. So, what do we do to help develop more business, retain the clients we’ve got and make sure candidates come back to us? What is ‘the difference that makes the difference?’ It can only be our people.
It’s more important than ever to find and retain excellent recruiters. The days of simply giving them a phone book on the first day and telling them to ‘Go get new business!’ just doesn’t cut it any more. New staff expect some form of induction, initial training, ongoing support and career development – and why not? Isn’t that we have all come to expect?
The first stage of recruiter development was to provide off-the-shelf courses on areas such as interviewing techniques or ‘sales’ and delivered by a trainer via a traditional presentation. These courses still have their place and can be an excellent introduction for new starters but they don’t allow for the different skill sets and needs of experienced recruiters, nor do they ensure information is reinforced or embedded across the team. Attendees of a one day training session might leave excited and with new ideas but how often do managers know what’s been covered or take steps to see that the training is followed through to implementation?
In order to find the ‘difference that makes the difference’ employers should be investing in bespoke and personal training plans for their staff rather than potentially wasting their training budget on blanket training sessions. Interactive workshops, one-to-one coaching and peer learning can all be utilised to enhance your teams skills. Consider completing a needs analysis for each recruiter to find out exactly the support they need and then ensure the training you opt for meets those needs. Each recruiter can then receive a personalised development plan and clear career progression options; you will get a more skilled, motivated and valued team member.
Bespoke training doesn’t need to cost more than traditional training courses. If your training provider is worth their salt they will help to develop in-house systems for ongoing development rather than simply delivering and dashing. This means that rather than paying repeatedly for courses which don’t get to the heart of your training needs you get a tailor made plan and processes to root the knowledge in your organisation.
Top Tips for Developing Your Recruiters
1. You don’t know what you don’t know
Like everything, when it comes to training, we don’t know what we don’t know. Evaluate your teams training needs and create a personal development plan for each member. Find out where their strong points are and which skill gaps need filling.
2. Use what you’ve got
If you have got an excellent ‘closer’, why pay an external trainer to come in and teach the rest of the team? Develop all your staff into mentors and trainers and get them to share the knowledge.
3. Tailor the training
Each person learns and works differently. Make sure the training and development your team receives suits them best. For some people this might involve traditional ‘stand-up training’ but people might respond better to one-to-one coaching, peer learning or interactive role-play style workshops. Find out what is best for your team before investing in something that might just go in one ear and out the other.
4. Reinforce the Message
There is not much point sending your staff on an expensive training session for them to come away excited and enthused, only to forget half of it the next day. Make sure you know what will be covered in the training, take time to find out what each staff member has got individually from it and then spend time with them over the coming days and weeks to make sure they are utilising their new skills. One-to-one coaching can be great for this – as can post-training refresher sessions and evaluation.
5. Crystal Clear Commitment
Make sure that your staff know you are committed to developing them and what rewards are on offer for them in addition to personal development. Do you have a clear and attainable commission structure, a retention strategy, and clear routes for potential promotion? Make sure these are communicated.
6. If it ain’t broke…
Don’t try and introduce new methods of working, reward schemes or change initiatives where they are not needed. Concentrate on the things your company does well and build on these. It might sound a little flimflam but every member of staff wants to be part of a successful team, not one constantly changing to fit in with new industry fads.
So to summarize, to get the best out of your training budget;
What’s out? Off-the-shelf, stand-up training with no follow-up
What’s in? Investment in bespoke, personal training plans and on-going development.
In uncertain times it is even more important to make sure your recruiters are the most skilled, best trained and are highly motivated. Your people, and the way they perform, are the only thing that sets you apart from your competition.
Sarah Bennett set up xpanse in 2007 in response to what she saw as a need for more bespoke recruitment training. Sarah has over 20 years industry experience and has trained, coached and developed staff in many recruitment and blue chip companies up and down the UK. To speak to Sarah about developing your team please visit
www.xpanse-training.co.uk
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