Article
One: The Secret of My Success; Interview with Tony Goodwin from Antal
Tony Goodwin is the CEO and founder of Antal International. He set the business up in 1993 after realising there was a huge gap in the market for providing a global recruitment solution applied locally.
What do you wish you'd known at the start of your career?
If I had known back then what I know now I probably wouldn’t have attempted to open offices in all the places that I have. If I’d appreciated just how difficult it was going to be to overcome all the political and cultural challenges that I’ve had to face, I might not have started out down that route in the first place. I guess sometimes it’s nice not to know how big the mountain is before you start climbing!
However, what I really wish I had known was to put more faith in certain people earlier, and not to trust other people as much as I did. Knowing the difference between the two is critical in this business.
Which person within the industry has influenced you the most?
There are probably two people. One is Laurence Smith who was Chairman of Harrison Willis the company where I first started out in recruitment. I admire the open and flexible way he ran Harrison Willis. It was a complete meritocracy and he really did have the knack of hiring some incredible people. The other person I admire is Terry Benson who ran Michael Page. We’ve taken a lot of his ideas and implemented them (and hopefully improved upon them) in our own business model.
Is there a person in recruitment you’d most like to emulate?
The late Claus Jacobs, who was the largest individual shareholder in Adecco. He was a major figure in the industry and a big international player. I would like to follow in his footsteps and act as a global consolidator of a quality ‘rising star’ business.
Which lesson has taken the longest to learn?
To give people the flexibly to do certain things their way. I finally learned that lesson from Tremayne Elson in our Russian business. It was the second largest deal this year in recruitment when we sold our Russian business to the FiveTen Group and that was largely down to letting Tremayne run the model in his way. Everyone has ended up benefiting from it enormously.
What is the biggest mistake a recruiter can make?
To try to find the perfect candidate for the perfect job. They just don’t exist. If they did we would all have been replaced by the internet long ago.
What cliché do you think is true?
You don’t get anywhere without hard work. Certain people are luckier than others, and in certain industries you can achieve a lot more a lot quicker. But in all cases you have to work hard.
What cliché do you think is false?
That you can’t mix business and pleasure. I have been privileged to travel the world on business, and by doing so have gained an incredible insight into a wide range of cultures, languages, opinions and views. Just last week, for example, I was with seventeen of our Chinese staff and was able to gain their opinions on what is really going on in China today. Business should always entail that sort of pleasure.
What words of advice would you give to someone starting out in recruitment?
Come and join Antal as either an employee or as a franchisee. Or consider a joint venture with us where you can trade under your own name, but still tap into the global infrastructure and resources of
Antal.
What is your favourite interview technique?
I always like asking people direct questions. I enjoy probing and love the Jeremy Paxman technique of always coming back to the point. I like people to have clarity of thought and even if they don’t it’s good to see how they respond under that type of pressure. There are few things better than a good verbal joust.
Tell me about the most interesting assignment you've worked on
That would be the appointment of the Head of a Telecoms company in Latvia in 1999. The challenge was that they wanted to appoint the son of one of the local politicians and I wanted to appoint the candidate that I found on merit. The politician’s son did have some of the right qualifications – but clearly not the gravitas or experience to run such an organisation. I was pleased when I actually got my appointment through.
What's the strangest interview situation you've encountered?
When I have been interviewing someone for a job at Antal and they thought they were “interviewing” me and were expecting me to sell the business to them. I find this to be arrogant and as a result none of these people ever got a job with us.
Which job would you most like to recruit?
The next England Manager. So, when Fabio Capello retires after 2012 (unless he is sacked) I’d like to recruit for that job.
What job would you be doing if you weren't in recruitment?
I wouldn’t be doing a job, I’d be running a business; probably a property company.
Is there a famous person you'd like to interview?
Probably Sir Alex Ferguson because he has had one of the most difficult jobs on the planet.
What do you think it is that has made you so successful?
I remember the finance director at Harrison Willis telling me in 1988 that I would never amount to a hill of beans. I love proving people like that wrong. I think it’s just sheer drive and determination. Whatever I need to do, I just find a way to do it.
This is part of a regular series
of articles we run in the newsletter. In each article Louise
interviews someone who has achieved success within the recruitment
industry. If you would like to recommend someone for inclusion
in the series please email contact2@ukrecruiter.co.uk
with their details.
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