Welcome to issue 410 of the ukrecruiter newsletter. 

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1st July 2009

CONTENTS

Visit http://www.ukrecruiterjobs.co.uk for the latest recruitment industry jobs.

Weekly Tips - 3 Useful Websites

1.  Google Calendar (www.google.com/calendar) - for independent recruiters who do not have access to Outlook type calendars

2.  BBC (www.bbc.co.uk) - for all your news and entertainment

3.  Five Minutes Away (www.5minutesaway.co.uk) - for every motorway user

Why not submit your 3 favourite web sites. See the guidelines at http://www.ukrecruiter.co.uk/articles.htm

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Article One:  The Cost of Bad Recruitment by James Osborne, Innergy

This is a sermon about Recruitment and Retention, so permission to pontificate, preach and protest, if I may!

Let’s make this very, very clear - It will be your people who will decide whether or not your business is a success. It will be your people will determine whether your profit margins are 5% or 55%. It will be your people will decide whether you sleep well at night.

Not you … your people.

And yet, every day we are introduced to managers and business owners who claim they know all this and agree wholeheartedly, and yet time after time fail to put their people first. Why?
Time is an issue, we’re often told, because we’re just far too busy doing all the other things we have to do to run a business. We just don’t have enough time to really plan a recruitment strategy, or properly interview and assess potential new recruits, or induct and train them thoroughly once they’ve started.

And then there are all the costs involved with recruiting and training new staff, such as using recruitment agencies or head-hunters, advertising on the internet or in the local press or bringing in outside trainers.

These are the responses of the short-term leaders, who focus on how many pence they have in their pockets today, as opposed to how many pounds they could have in there tomorrow.

If you do subscribe to this way of thinking, be warned that you may soon find yourself in a downward spiral towards escalating costs and low profit margins, sleepless nights and days upon days fire-fighting problems that could have easily been prevented in the first place.

Have you ever actually stopped to calculate just how much time and money you spend on your people currently and the return you’re getting for that investment?

We recently developed a time / cost / value matrix for one of our clients so they could do just that. To enable them to get a clearer understanding and assessment of just how many hours and pounds were being lost by their key staff (two managers and the MD) through their current recruitment and retention strategies.

On the recruitment side, it was estimated that through their current practices, their costs to recruit staff were close to £3,600 for every person they recruited, based on the number of hours taken up in recruiting multiplied by the hourly salary (and costs) of that hiring manager, as well as advertising costs and so on.

A local recruitment agency wanted to charge them £3,300 for doing the work for them, which if you include the facts that they would only pay the agency once they’ve delivered as well as the replacement guarantee they offer if that person leaves, then it was clearly a better option for our client to outsource that part of their business to an agency with the expertise and database to match their requirements (not forgetting that they will also regain some precious time to focus on the more “core” elements of their business - in this case selling their product!).

We then looked into the actual “value” the business was getting from their efforts and it became clear that with 1 in every 3 new recruits historically not working out within 6 to 12 months there was a far more significant issue facing the business than they had really anticipated - the knock on effect to other people and areas of the business

When organisations make hiring errors, any one (or more) of the following happens:

Performance drops - the learning curve of a new employee is often long and gradual, so if you multiply the downtime in productivity by the number of times you have had to recruit for that position you get an idea of how much productivity you have lost in that time. Similarly, many departing employees will go through a period of “wind-down” before they finally leave - more productivity downtime.

Resentment grows - In the same way a banana can help ripen other fruit that it touches, so too can a good new recruit! However, quite the reverse can happen if you make a poor (hasty) decision and recruit someone that will negatively impact the rest of the team, often to the point where staff become resentful that the business is using resources deficiently.

Morale gets knocked - furthermore, when someone just isn’t working out, and you’ve tried everything you can to develop them, then the right thing to do for you and for them is to arrange to part ways amicably, and in many cases the high achieving people are often glad to see the low achievers move on. However, this will impact the morale of the rest of the staff in some way - the more people who leave, the more morale is eroded amongst those who stay.

Your reputation is tarnished - your business will very soon create a reputation for itself of not-caring, nurturing or looking after its staff (both internally and externally). Existing staff will feel unstable and uncertain about where the business is going, new staff will be wary of joining the business in the first place and clients will concerned about the stability of the business and the consequential risks that may have on working with you.

Business walks away - people will, more often than not, buy from people and especially those people that they like and have developed a good relationship with. If you lose any of your staff because they weren’t the right people in the first place, or you were unable to retain and motivate them effectively, then you will often lose the relationships that they have built whilst working for you. If they have customer interactivity, some of those customers may move with them to their next job (if in the same industry). If the customer is happy to stay, you still have to spend more time and resources re-building that relationship with someone else in your business before a competitor moves in to pick up the pieces.

We estimated from our calculations and research that this particular organisation we were working with had lost more than 20% of their revenue potential through a blend of these knock-on effects caused by their poor recruitment practices. Adding that to their initial costs to recruit and we were looking at bottom line impact of more than £150,000 per annum!

And now you know why I pontificate, preach and protest!

For the sake of £150,000 … 

• Stop and take some time out to plan your recruitment strategies properly
• Don’t be hasty with recruitment decisions, however urgent the role may be
• Spend quality time with new recruits to give them the greatest opportunity to succeed
• If you don’t have the time, or the skills, then find someone else to do it for you
• Think long-term pounds, not short-term pennies

As a recruitment organisation I also hope that this will provide you with some ideas for selling your services.

James Osborne is the director of the award-winning training and consultancy organisation, Innergy, who have worked with over 300 recruitment companies in the past 18 months, enabling them to increase their productivity, improve their performance and embrace positive change. http://www.innergy-uk.com

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Opinion Piece:  The Coaching Process in Recruitment by Roxanne Barker and Josie Mascott, Zone 8 Life Management

General opinion on the way the Recruitment Industry is changing during these economic times concludes that having motivated, well-trained and focused staff with strong client relationships will be key to not only surviving but thriving during 2009 and beyond.

Clients are increasingly looking to place business with a trusted supplier who has gone that extra mile on previous assignments. This may mean some key staff adapting their focus and thought processes to reflect this.

Coaching can be an effective and profitable form of support for recruiters who are under pressure to not only maintain their existing performance but to create and develop ways to compete in a difficult market. In fact, according to Fortune Magazine “Coaching is the hottest thing in management” . 

Could Coaching Work for your Business?
Coaching is no longer just for the bigger organisations. It has become an accessible form of business support for anybody that needs it. Whilst the bigger organisations may have a whole coaching strategy and culture in place, a smaller business may take advantage of coaching by arranging coaching sessions for certain members of staff such as key sales performers, managers or team leaders. In that way – coaching from the top down - the coaching benefits and strategies can be passed on throughout the organisation.

Choosing a Coach
The coaching/client relationship is key – could you see the coach ‘fitting in’ to your business, do they understand your aims and ambitions, do they have empathy, are they creative? Who do you think should be coached in your organisation? The Coach should be able to advise on this – it depends on what you want to achieve.

Buying in to the Coaching Process
Ideally your staff should see working with a coach as a positive form of support rather than threatening – how you introduce coaching into your organisation is important to it’s success and ultimately the impact on your bottom line. A good coach is able to offer ideas and strategies for bringing coaching into your recruitment business.

Coaching Outcomes Include
- Developing new business methodologies
- A positive impact on profitability and performance
- Improving Personal and Team Performance
- Improved Time Management and Focus
- Managing Stress
- Staff Issues
- Resolving Conflict
- Improved Confidence
- Improved Self Development and Awareness
- Improved Profit and Productivity

Some Conclusions
Effective coaching can help individuals and organisations achieve their maximum potential, tackle challenges and reach specific goals. Coaching sessions promote personal and professional development, improve productivity, performance, motivation and self confidence. Often people who have a coach report a better work/life balance. Coaching is now accessible to any business – large or small and the top down approach to implementing it can influence the whole organisation. However it is important to work with the right coach for your business – someone you feel who understands who you are and what you want to achieve. It’s equally important to introduce coaching in a positive way – something that your recruiters are going to welcome as a form of support.


Please discuss your interests with Roxanne Barker who can be contacted via email roxanne.barker@zone8.co.uk or 0208 940 2115

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Online Recruitment Update

Hitwise top 10 Recruitment Sites, week ending 
The most visited UK recruitment sites last week, starting with the most popular, were www.jobcentreplus.gov.uk, www.jobs.nhs.uk, www.linkedin.com, www.reed.co.uk, www.totaljobs.com, www.jobsite.co.uk, www.tes.co.uk, www.monster.co.uk, www.jobrapido.co.uk & jobs.guardian.co.uk
. For more information about Hitwise, visit http://www.hitwise.co.uk

Louise's UK Recruiter blog
Since the last newsletter Louise has posted the following: 
Not Enough Time To Do Your Job
Bill Boorman's Internet Talk Radio Show
June Networking Event
You can read Louise's UK Recruiter blog at http://ukrecruiter.typepad.com  You can keep up to date with other recruitment blogs from the UK via the UK Recruiter blog watch page at http://www.ukrecruiter.co.uk/blogs.htm.  

Discussion Board Summary
Don't forget to visit The Discussion Board. Current topics on the site include:
Employing new recruiters
Accounting Software - any advice?
You do not need to be registered to post or view messages on the discussion board.  Visit the site, ask questions and share your knowledge.  

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Don't Miss This 

FREE Breakfast Briefing - The future of strategic workforce planning in a recession- How e-recruitment can work for your business:
"Candidate Manager, leading providers of online talent management solutions, are hosting an informative breakfast briefing outlining the challenges faced by organisations that wish to adopt an e-recruitment strategy and how these can be easily overcome. An existing Candidate manager client will share an in-depth knowledge of their market and the dramatic reductions in cost achieved from enhancing their on-line resourcing strategy. Should you wish to book a FREE place at this session which takes place on Tuesday 7th July in London, please email joel.perera@candidatemanager.net for further information and to book your place."

Launch of InterimManagementJobs.Net – A new job site for the Interim Manager
A new job board website has been launched to serve the Interim Management community. Interim Management Jobs is a dedicated Job site for the Professional Interim Manager and Freelance Contractor.  A small number of free-trial accounts are still available for recruiters. Any recruiter wanting to trial the service should contact +44 (0)207 096 0060 or complete the Enquiry form on the website.  For further information, or to view the website please click on the following link:  www.interimmanagementjobs.net

Post Recruitment Jobs for Free
UK Recruiter is offering a free trial on its new jobs section for two months. The job search engine is powered by Changeboard, the HR, Recruitment & Training jobsite. Any job posted onto UK Recruiter will be viewable across both sites for maximum exposure. The additional traffic via our relationship with Changeboard is 64,204 unique users per month (ABCe Oct 2008) making the offering exceptionally powerful. Jobs will be visible via our jobs page at http://www.ukrecruiter.co.uk/jobs/. A selection of the jobs will also be shown on the UK Recruiter home page from the next couple of weeks. To post your jobs for free on the site simply send an email to contact2@ukrecruiter.co.uk with the subject line 'job posts'.

REC launches Academy for Business
As part of its brand new comprehensive HELP Campaign to help recruiters through the recession, the Recruitment and Employment Confederation (REC) has launched the Academy for Business, the UK’s first integrated business support service.  The Academy for Business brings together for the first time in one place all the REC’s training and qualifications, business partner activity along with the mentoring and start-up services previously delivered by RITE.  For more information about the Academy and the other REC recession-busting initiatives, go to the website, http://www.rec.uk.com/HELP or contact Alison Kennedy, Business Manager for the REC, 020 7009 2131, alison.kennedy@rec.uk.com

Highfield Human Solutions announces the launch of OneStep
Highfield Human Solutions Group the Newbury based Talent Management Company, today announced the launch of its new division, OneStep, who provide a Premier Career Management Programme for Executives.  OneStep delivers an intensive programme of insight, practical tools and ongoing one-on-one support to Managers and Executives who are planning to seek alternative career opportunities.  Further information about OneStep is available at www.onestep.uk.com or by emailing info@onestep.uk.com

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Please forward this newsletter on to any colleagues or recruitment friends who you think might like to receive the newsletter. 

Regards
Louise Triance
UK Recruiter http://www.ukrecruiter.co.uk

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