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Welcome to the Christmas issue (number 434) of the ukrecruiter newsletter. The
newsletter will be back on the 6th January so
until then we hope you enjoy the festive season.
UK Recruiter Plus Christmas Special offer: become a member
for only £45 (offer expires 31st December 2009). More
information or sign
up now
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16th December 2009
CONTENTS
Thank you to all of you who voted in the UK Recruiter Blog
Awards. Congratulations to the winner, Peter Gold. Full results are announced
here.
- Weekly Tips (3 Christmas websites)
- Article One (The Simple Brilliance of John Lewis: The Candidate does the Closing by Bob Marshall)
- Jobs in Recruitment
- Opinion Piece (Recruitment Process Outsourcing: A Beginner’s Guide
by Marisa Kacary)
- Online Recruitment Update
(UK Recruiter Plus Favourites - Hitwise Top 10 Recruitment Sites
- Louise's UK Recruiter Blog - Discussion Board Summary)
- Don't Miss This
(PR: Juice Live Event - PR: Monster and Times Online To Join Google and Microsoft Bing At The UK’s Largest Online Recruitment Conference
- PR: TheLadders.co.uk starts 2010 with National TV Campaign - Executive Careers Site Aims to Woo New Year Jobseekers
- PR: TheLadders.co.uk starts 2010 with National TV Campaign - Executive Careers Site Aims to Woo New Year Jobseekers)
- Subscribe/Unsubscribe
- Feedback
& Advertising Information
Visit http://www.ukrecruiterjobs.co.uk for the latest recruitment industry
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Article
One: The Simple Brilliance of John Lewis: The Candidate does the Closing by Bob Marshall
John Lewis was a recruiter, trainer and manager. He excelled at everything he tried in the recruitment business—a business that is so oriented toward people with sales experience and/or sales aptitude. John had those sales instincts. And he had a very dry wit—and he was really, really funny. I am using words like “had” and “was” because John just passed away.
One of the great advantages of being an on-the-road trainer is that you get a chance to meet top recruiters ‘up close and personal’. And (if you keep your mouth shut and your ears open) you can learn an awful lot about how to maximize your results and do this business correctly. John and I both took the time to learn from the best.
Two of the closing techniques John learned from a couple of superstar recruiters on the West Coast, and passed on to me, were the methods of training the candidates to do their own closing during their ‘face-to-face’ interviews. Here are two of John’s pearls of wisdom that I learned from him years ago and still teach to this day:
Closing at the beginning of the interview
At the beginning of the interview, the candidate enters the interview room and shakes hands with the Hiring Manager (HM). At this point, when the HM is least expecting a close, have the candidate say, “I haven’t interviewed in a long time. What’s going to happen? Can we conclude our business today if everything goes well?” The HM, not expecting an initial closing question, is usually taken off-guard by this question. Because of this, he comes up with a “to the point” answer. Now the candidate continues with the interview. At the end of the interview, the candidate now has the HM’s initial answer against which to close. Since the stage was set correctly on the front-end, closing awkwardness is avoided to each party’s satisfaction.
Closing at the end of the interview.
At the end of the interview, the HM will usually ask the candidate if they have any last questions. At this point you have your candidate say, “Well, let’s say that you offer me the position and I accept. What can I do when I start here to relieve your immediate workload?” This close is assumptive (“What can I do when I start here…); it focuses on how the candidate can help the company (“…to relieve your immediate workload…”); and it considers personally helping the HM (…to relieve YOUR immediate…). This close works so well on so many levels. The HM is now thinking, “I haven’t even hired this candidate yet and he is already starting to solve my problems.” It makes an impact.
I remember one candidate I worked with who used this close during his interview. I will call him Dan. After the interview Dan called me and thanked me for giving him this close. He said that during his individual interviews with the top four people in the company, he used the closing question on each person. He said that each stopped to ponder his question before answering. He felt that they knew it was a serious question and were not going to belittle it with a ‘pat’ answer. Instead they thought about it and then told Dan, from their perspectives, what was most important. Dan said that by gleaning the answers from each of the major decision makers in the company, he now knew how to satisfy each. He was made the offer, accepted and has had successful career with this firm.
Another interesting dynamic has occurred with this second close. When debriefing the HMs after the interviews, we have heard sentiments like the following: “After years and years of interviewing, this was the first time that a candidate ever asked me how they could help me and my company. The candidates always ask what I can do for them—how much I’m going to pay them; how many vacation days are given per year, what are the benefits? But this candidate actually asked me what he could do for me personally. I’m impressed.” Even in situations where the match wasn’t there, HMs have been so impressed with this candidate close that they have recommended other companies for the recruiter to call on the candidate’s behalf. It just purely works.
*“The Simple Brilliance of” is one in a series of articles focusing on ideas and techniques from some of the great thinkers, movers and shakers in the field of recruitment who Bob Marshall has had the privilege of meeting and discussing various topics over the past 25 years.
Bob Marshall, CPC, CIPC started in the search business in 1980 and became Western Regional Manager for over 60 Management Recruiters Intl. offices in 1984. In 1986 he founded The Bob Marshall Group, International, training recruiters across the nation as well as the United Kingdom, Malta, and Cyprus. In 1996, he returned to working a desk full time and continues to train recruiters. To learn more about his activities and descriptions of his products and services, contact him directly at: 770-898-5550 or
espro@bellsouth.net
or www.TheMarshallPlan.org
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Opinion
Piece: Recruitment Process Outsourcing: A Beginner’s Guide
by Marisa Kacary
When Alexander Mann Solutions was founded in 1996, the concept of outsourced recruitment did not really exist. Today, recruitment process outsourcing (RPO) is a major industry in its own right with Nelson Hall estimating the global market as being worth as much as $7bn (£5bn).
RPO grew rapidly in the boom years of the late 1990s as a way of boosting productivity and driving efficiency in large corporations. The industry has grown so quickly, and in so many different ways, that it is not feasible to give the term a straightforward definition.
RPO can however be summarised as the transformation and delivery of the entire recruiting process, from onboarding to exiting, run across the whole resourcing lifecycle.
The practicalities of RPO vary depending on the provider and on the specific requirements of each client. Generally however, providers embed a recruitment team to work in-house with the client. This enables the recruiters to quickly get a feel for the business and ensures that the hiring process is not remote from the rest of the business. These in-house teams are often supported by shared service centres giving the embedded teams access to greater resources as well as specialist expertise in areas such as resourcing communications and technology consultancy. All recruitment processes are also typically client branded to ensure continuity in the applicant and hiring manager experience.
When the RPO industry was first emerging, many HR departments were initially wary of outsourcing their recruitment. Outsourcing was traditionally associated with remoteness and a loss of control. Today, it is widely recognised that, rather than simply being a restructuring of the recruitment function or a ‘giving away’ of control to an outside company, RPO is actually an add-on of knowledge and expertise. Having a trusted partner that is able to manage the end-to-end hiring function, frees up HR departments, allowing them to focus resources on managing and engaging the talent already in the organisation, thereby adding real value to the business. Businesses are therefore much more open to re-organising their internal recruitment functions and accommodating outsourcing options in order to improve service levels and quality, within a range of budgets.
As well as reducing costs through increased efficiency, an outsourced recruitment solution offers the added benefit of scalability. If an organisation needs to rapidly increase its workforce, perhaps to cope with a sudden increase in business, a RPO provider can upscale its services to meet this requirement and quickly get the right talent onboard. Equally, if business slows and an employer needs to slow or halt its hiring processes, RPO solutions can be scaled back to ensure that no resources are wasted. RPO providers can also help when businesses need to reduce the workforce, providing an efficient rightsizing and outplacement function. RPO also ensures businesses have access to the latest best practice and developing recruitment and social media technologies, as well as providing an accountability and ROI process supported through objectively measured outcomes.
The changing view of talent management during a recession has ensured continued demand for RPO services throughout the downturn. In the current climate, there is an increased recognition among HR and recruitment personnel that getting the most talented people, with the right skills and experience into your organisation, and then having the ability to engage and retain them, is the best way to help the business come out of the recession strongly and in a good position to benefit from the upturn.
Marisa Kacary is Director of Marketing & Communications for Alexander Mann Solutions, the leading global provider of recruitment process outsourcing.
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Online
Recruitment Update
UK Recruiter Plus - Favourites
These are this week's favourite articles from UK Recruiter Plus as
chosen by the UK Recruiter team:
- Choosing
an Effective Web Design Company
- Search
Engine Optimisation
- Recruitment
Job or Lifestyle
We are currently offering a free trial -
www.ukrecruiterplus.co.uk/trial
and a special Christmas offer
Hitwise top 10 Recruitment
Sites, week ending 12 December 2009
The most visited UK recruitment sites last week, starting with the
most popular, were www.jobcentreplus.gov.uk,
www.linkedin.com, www.reed.co.uk,
www.jobs.nhs.uk, www.totaljobs.com,
www.jobsite.co.uk,
www.tes.co.uk, www.monster.co.uk,
www.jobrapido.co.uk and
www.cv-library.co.uk. For more information about
Hitwise, visit http://www.hitwise.co.uk
Louise's UK Recruiter blog
You can read Louise's UK Recruiter blog at http://ukrecruiter.typepad.com.
She has recently posted about The
Blog Awards. You can also keep up to date with other recruitment blogs from
the UK via the UK Recruiter blog watch page at http://www.ukrecruiter.co.uk/blogs.htm.
Discussion Board Summary
Don't forget to visit The
Discussion Board. Current topics on the site include:
- Can
anyone recommend a copy writter?
- IR35
Temp Terms
- KPI
You do not need to be registered to post or view messages on the
discussion board. Visit the
site, ask questions and share your knowledge.
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Press Release: Recruitment
Juice Ltd proud to announce the first ever Juice Live Event
"Boost Your News Business Drive" Seminar
"Recruitment Juice Ltd, leading supplier of innovative DVD
training programs to the recruitment industry, is building on their
success with the addition to their product portfolio of their first
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Tuesday 12th January 2010 in central London, will be presented by
Roy Ripper, host of their DVD programs and will focus purely on
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more business – a topic close to many recruiters’ hearts working
in today’s market. Matt Trott, Director of Recruitment Juice
commented, We are very proud to have Dan McGuire, Managing Director
of Broadbean Technology, hosting the welcome address and delivering
some of his entrepreneurial flair to the delegates as he did when he
appeared as an expert in our second DVD series.' For full
agenda details and further information on the event visit www.recruitmentjuice.com/juice_live.htm
or call 08700 677 567."
Press Release: Monster and Times Online To Join Google and Microsoft Bing At The UK’s Largest Online Recruitment Conference
'Two of the world’s leading job boards and online publishers will speak at the UK’s largest online recruitment conference in central London on 28th January 2010.
In an exclusive industry first, Monster and Times Online will join Google and Microsoft Bing on an expert panel at “Online Recruitment 2010 – The Year Ahead” to discuss the key issues in online recruitment for the coming year.
The expert panel will answer the most pressing questions for parties involved in online recruitment such as how to save money and source better candidates. They will be joined at the conference on the 28th January by an outstanding line-up of speakers including:
LinkedIn, Capita, Jobg8 & Lawspeed. Plus the CEO of Madgex talks about the future of recruitment technology and Enhance Media launch online research findings that can be used to save time and money in online recruitment.
The Enhance Media conference follows on from 2009’s hugely successful event, which was attended by over 300 delegates and offers a fantastic opportunity to meet senior decision makers from the UK’s leading employers, job boards and recruitment agencies. The cost is £349.
For more information visit www.enhancemedia.co.uk/conference/2010
or call 01483 719020.'
Press Release: TheLadders.co.uk starts 2010 with National TV Campaign
- Executive Careers Site Aims to Woo New Year Jobseekers
'TheLadders.co.uk, the careers site catering exclusively to executive jobseekers, is starting 2010 with a national TV campaign aimed at building awareness of the career service amongst £50K plus executives across the UK.
The national campaign follows a similar push in 2009 which delivered a major increase in jobseeker numbers for the site. The 2010 campaign will focus on how a specialist executive site like TheLadders.co.uk, delivers the most targeted and relevant biggest and best opportunity for them.
The campaign will run across major terrestrial channels including ITV and Channel Four and digital channels including Sky Sports and Sky News during January and February, with the aim of reaching the many jobseekers who will be looking for a new role at the start of the year. The TV campaign will be supported with an online programme targeting ABC1 30-55 year old senior executives.
TheLadders.co.uk, which specialises in jobs and career services for senior executives earning an annual salary of £50K or more, was the first niche careers site to use a mainstream TV campaign to boost awareness. The site currently has over 330,000 members from Britain’s senior business
ranks. www.theladders.co.uk'
Press Release: The Corporate Recruiters Handbook: Your Ultimate Guide to E-resourcing Success.
'It is based on over 20 years of recruiting knowledge and shares with you every way
Hire Strategies knows to help you get more for less; and it covers way more that just Social Recruiting.
It won't cost you a single penny plus it also comes with an e-mail support programme to help you through every step.
Furthermore, it is a real book, printed on paper that you can read where you want and write your notes all over it.
There are no catches, upsells or postage costs. Please help me keep this Handbook free by pre-ordering your own personal copy.
To find out more and pre-order your copy of The Corporate Recruiters Handbook please go to
www.hirestrategies.co.uk/handbook.'
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Please forward this newsletter on to any colleagues or recruitment friends who you think might like to receive the newsletter.
Regards
Louise Triance
UK Recruiter http://www.ukrecruiter.co.uk
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