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Welcome to issue 348 of the ukrecruiter newsletter.
If you work in the traditional or on-line recruitment industry and are
considering your next move, why not take a look at our recruitment
specific job board. Recruitment, corporate HR recruitment and
recruitment support services jobs at www.ukrecruiterjobs.co.uk
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12th March 2008
How
To Deal With Client Rejection & Increase Your Sales Results -
Part Two by Gavin Ingham
Learn from your experience
One of the most powerful questions you can ever ask in sales and in life in general is, “What can I learn from this?”
Learning from our experiences, whether good or bad, is critical for sales success. Many recruiters do not learn anything when they succeed because they think that they already know it all. They miss out on valuable lessons. Conversely, they often don’t learn when they fail because they don’t want to try again!
The problem is not the rejection in of itself;, the problem is in the way that many people view rejection. Sales superstars see rejection as a learning opportunity. When you view rejection as learning and learning as essential for your success then rejection will take on a whole new meaning for you.
Let’s say for example that you have just lost a sale to a competitor. Many recruiters would sit around moaning about how unfair it is, how their services are over-priced and how poor their database is! This is neither going to make them feel positive about themselves nor is it going to help them in their next sales opportunity.
Rather than naval gazing why not spend a few minutes thinking about what you can learn from this experience? Note what you could have done differently and how you will approach a similar situation in the future.
This tip was written by author and motivational speaker Gavin Ingham. Sign up for his free Sales Success newsletter and read his blog now at
www.gaviningham.com
We'll be interspersing this
series with the regular "My Favourites" piece. So
why not submit your 3 favourite web sites. See the guidelines at http://www.ukrecruiter.co.uk/articles.htm
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Article
One: The Year Ahead Conference Review – Josie Fraser
Although this article isn’t highly recruitment specific I believe that social networking is so important to our industry that this would be a valuable. This article is part of our series of summaries from the recent Enhance Media the Year Ahead Conference.
The final presenter of the day was Josie Fraser and she was well worth waiting for. Josie, according to her biog we received on the day, is a UK based social and educational technologist and blogger. She works with the charity Childnet International and helped research and produce the Department for Children, Schools and Families cyberbulling guidance for UK schools. She is currently working on a range of online community projects and the advice for schools wanting to use web-based social networking services is about to be launched. She works with the government, national agencies and international service providers on privacy, interoperability, online community issues, e-safety and web 2.0.
During her 30 minute presentation she talked about social networking and the fuzzy boundaries between public and private usage, where social networking is going and how it impacts on corporates and individuals. Social Networking and its implications for recruitment is something I am particularly interested in and so I thought 30 minutes was far too small a slot.
She started off by talking about the different types of social networking services. She defined these as:
- Profile focussed – sites where activity primarily revolves around user profiles (eg,
Facebook)
- Content focussed – sites where the focus is on collections of user generated content (eg, photo sharing on
Flickr)
- White label – ‘mini MySpaces’ – platforms that can be branded by the groups using them and tend to serve niche markets (eg, a platform used for an organisations
internal communications, or for a special interest group)
- Microblogging – lightweight presence and information updates which work best within networks of trusted connections (eg,
twitter)
She also highlighted the emergence of social search engines. These are sites which have “scraped” content from a variety of social networks for information to create a portal where you can search by interest, gender, location, etc (eg,
Wink). She talked about the next generation social search site, e.g.
Spokeo. This is a social aggregator that scrapes a large number of networks and finds information based on the person’s email address. As a user you enter the email address of someone you know and can view a portfolio of their activity across many sites (eg,
MySpace, LinkedIn,
YouTube, Facebook, etc), which is regularly updated. Social aggregators or ‘life stream’ tools are becoming more popular.
It’s an dynamic market that many find difficult to keep up with. Social networking tools and services exist for just about every interest you can think of, with events based networks becoming increasingly common – for example the social networking site set up for the Enhance Media event.
She then shared some UK usage stats from Neilson/Netratings (August 2007) that showed that Facebook was the most used profile based social networking site, closely followed by MySpace. A little behind was
Bebo, then Windows Live Spaces (which I’d never heard of) and
Friends Reunited (with about a third of the audience of Facebook).
The UK is the biggest user of social networking in Europe with Hitwise statistics indicating that 77.9% of people over the age of 15 who are online in the UK using a social networking service. Recent statistics indicate that at the end of 2007 visits to social networking services overtook visits to web based mail providers for the first time.
A PEW Internet survey (Dec 2006) showed that 60% of internet users say they are not worried about how much information is available about them online. Similarly, the majority of online adults (61%) do not feel compelled to limit the amount of information that can be found about them online.
Josie then went on to talk about the blurred boundaries between how we use social networking in a business and personal capacity. Some organisations may create a corporate identity on Facebook, or a YouTube Channel. Others may have individuals who network for business purposes via their “personal accounts”. Where social networking is used in a recruitment context she suggest policies and practices should be put in place. She also mentioned the dangers of being perceived as a spamer if you engage in too many postings on social networking sites. Companies should create and implement “acceptable use policies” and provide ongoing guidance. They should ensure staff are aware of commercial confidentially and reputation management.
As a user you need to be aware of what information you are making publicly available on the various social networking sites. There may be information in your profile that you wouldn’t want a potential employer, or even existing colleagues, to see. Take time to read and understand the privacy policies and settings. For example when you join a network on Facebook (eg, London or Bristol) by default you make all your information available to all members.
Josie suggests some overview tips for good practice in using social networking sites for sourcing people.
- Within social networks there will always be experts. These could well be the best-connected individuals. To leverage the network you should locate them and connection with them.
- Be clear what you are looking for (don’t just “be nosy”).
- Be mindful about the context of the information you are reading.
Consider if what they are doing/saying is acceptable within the context of the
site they are posting it on (If you come across a photo of someone hopelessly drunk it would probably be OK on a personal photo blog in a category entitled “my stag do”).
- Be upfront about your process. If you screen all candidates via social networking sites – tell them.
Finally, Josie suggested we all conduct some “presence management” and check out our own profile on social networks and the internet.
You can find out more about Josie’s work at
www.josiefraser.com
and http://fraser.typepad.com/socialtech
You can read some of Louise’s reviews on her blog; Tim
Elkington - “How e r u?”, Profiling
for Recruitment - Charlie Atkinson's, Glenda
Stone - Where to Work and Employer
Brands and Social Media - Paul Harrison. You can read reviews
(from previous newsletters) of Luke Mckend's presentation about
Google here
and Westley Gillard's about Mobile internet here.
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Article
Two: The Secret of My Success; Interview with Paula Carrahar
Paula has been with MajorPlayers
(www.majorplayers.co.uk)
for approximately 14 years and has been responsible for the establishment and development of the design sector of the business. Having spent six years as a designer, Paula was aware that there was an absence of recruitment agencies specialising in the design sector and felt that consultants with firsthand experience of the design world would be best-placed to find the perfect candidate for any specific role. Her continuing success at MajorPlayers proves the point. Paula’s team covers a mix of B2B and consumer roles; permanent and freelance; agency and client side.
What do you wish you'd known at the start of your career?
What goes around comes around
Which person within the industry who has influenced you the most?
Our MD Jack Gratton. We have worked together for 14 years (it was Jack who set up the company and then took me on). He took me on to set up the creative side of the business. He gave me enough rope to either hang myself or do well. He’s a very positive person and keen to help wherever he can. Even after all these years I still find his advice really helpful.
Is there a person in recruitment you’d most like to emulate?
It would be Gaye Haines– although not so much to emulate but more to look up to. Her background is in recruitment for advertising personnel. She has a great many year’s experience within the industry and is very wise. She really understands the value of networking, respecting everyone in the industry and being all knowing and all seeing.
Which lesson has taken the longest to learn?
To listen more than talk
What is the biggest mistake a recruiter can make?
To be too pushy and sales driven. I think you have to put the candidates and clients first. Be honest with candidates and say where you can’t help them, rather than getting their hopes up and randomly sending out their CVs to dozens of companies in the hope you can fit them into something for which they aren’t suited. I believe that if you treat people well it comes back to you in a positive way.
What cliché do you think is true?
There are some sharks in this industry who do let the rest of us down
What Cliché do you think is false?
That we are all sharks
What words of advice would you give to someone starting out in recruitment?
Only recruit in an area you are genuinely interested in and don’t do it for the money, the rewards will come if you enjoy it and have passion for the roles.
What is your favourite interview technique?
It varies as every interviewee is different.
Tell me about the most interesting assignment you've worked
on.
I love the creative director positions as they really do influence a creative agency from the top down. Finding key players at companies such as Interbrand is always interesting and challenging.
What's the strangest interview situation you've encountered?
At the beginning of my career I interviewed a designer one evening who had 5 portfolios and didn’t stop talking for 4 hours, it was tricky as she just kept going and I couldn’t get a word in, in the end I opted to visit the ladies room, had a little cry, took a deep breathe and carried on listening. Experience has taught me to be stronger and control meetings more. Although I am still sometimes surprised at people’s lack of awareness.
Which job would you most like to recruit?
Headmaster at my daughters school
What job would you be doing if you weren't in recruitment?
A children’s TV presenter. I can see how much my five year old daughter loves children’s TV and I love the idea of having a job that actually pays you to act the big kid.
Is there a famous person you'd like to interview?
Jonathan Ives, who heads creative at Apple. I believe they are one of the most innovative brands in the world. I gather than Jonathan is quite a shy guy who literally changed the face of Apple and made it a must-have product.
What do you think it is that has made you so successful?
I genuinely love the industry I work in, the people I work with and what they produce.
If you would like to recommend
someone who you feel has been highly successful in the recruitment
industry for inclusion in this series please email contact2@ukrecruiter.co.uk
with their details.
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Online
Recruitment Update
UKRecruiterJobs:
Traditional, On-line and Corporate HR Recruitment Job Board
For the latest job opportunities in recruitment or to find
recruiting professionals, go to www.UKRecruiterJobs.co.uk.
Here is a selection of the latest vacancies on the site:
- Talent
Attraction Consultant (British Sky Broadcasting)
- Recruitment
Consultant, Central Birmingham (System Recruitment Limited)
- Executive
Search Recruitment Consultant (Client confidential)
- Recruitment
Consultants (Prism Executive Recruitment)
- IT Recruitment
Consultants (Aspire Solutions Intl)
- These are just a few of the jobs on the site. Visit www.ukrecruiterjobs.co.uk
to browse or search the database. For information on
posting vacancies to the site email info@ukrecruiterjobs.co.uk
or call Richard on 0845 004 1717.
Hitwise top 10 Recruitment
Sites, week ending 8th March 2008
The most visited UK recruitment sites last week, starting with the
most popular, were www.jobcentreplus.gov.uk,
www.jobs.nhs.uk, www.monster.co.uk,
www.totaljobs.com, www.reed.co.uk,
jobs.tes.co.uk, www.jobsite.co.uk,
www.linkedin.com, www.s1jobs.com
and www.jobstoday.co.uk. Hitwise don't aggregate data from sites who
form part of a network such as fish4.co.uk For more information about
Hitwise, visit http://www.hitwise.co.uk
Louise's UK Recruiter blog
Since the last newsletter Louise has posted the following:
- Onrec
Awards Ceremony 2008
- The
Year Ahead Conference – Glenda Stone and Where to Work
- Speed
up your computer - speed up yourself
- Profiling
for Recruitment - Charlie Atkinson's presentation from The Year
Ahead Conference
You can read Louise's UK Recruiter blog at http://ukrecruiter.typepad.com
You can keep up to date with
other recruitment blogs from the UK via the UK Recruiter blog
watch page at http://www.ukrecruiter.co.uk/blogs.htm.
Discussion Board Summary
Don't forget to visit The
Discussion Board. Current topics on the site include:
- Clarification
needed on recruiter question
- LinkIn
Pro Accounts
- New
Recruitment Agency
- Jobtonic
- worth taking?
- No
poach agreements
You do not need to be registered to post or view messages on the
discussion board. Any postings you or anyone else makes will
be included in the weekly digest (sign up for the digest here). Visit the
site, ask questions and share your knowledge.
Press Release: Simply bucking the online recruitment trend
"Leading law recruitment jobs website, SimplyLawJobs.com, has reported that February was its best month for job applications since its launch in April 2004. They were even higher than January, which traditionally is an excellent month within the recruitment industry. As a group, all of the Simply job boards have recorded increases in some way – whether it be numbers of clients or job-seekers. SimplyLawJobs.com currently hosts over 13,000 job vacancies of all levels, including support roles, across all of the legal practice areas.
http://www.simplylawjobs.com"
Press Release: New dedicated jobs channel targeting global gas industry
"OilCareers.com, the recruitment site for the worldwide oil and gas industry and
'dmg world media' have partnered to launch Gastech Jobs – a new dedicated online jobs channel designed to meet the growing recruitment needs of the world’s gas industry. The launch of the site coincides with Gastech 2008 in Bangkok, the largest international event for the LNG, LPG and Natural Gas Industries organised bi-annually by
'dmg world media' attracting over 300 exhibitors and 2,000 delegates from 53 countries. The new partnership brings together Oilcareers.com’s six years of experience at the forefront of online recruitment in the oil and gas industry, with the brand equity of Gastech, which is the leading international event for the global gas industry. The new site caters specifically for the recruitment needs of the growing gas industry which is currently facing serious skill shortages across a number of professions and territories.
www.gastech.co.uk/jobs"
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Don't
Miss This
REC News Roundup
These are links to a selection of press releases the Recruitment
Employment Confederation (REC) have recently produced.
- Minimum
wage rise agreed
- REC
responds to ID card announcement
- Latest
Report on Jobs shows drop in perm placements but big rise in temp
demand
- Budget
must protect UK jobs, says REC
- Quality
childcare requires good recruitment
Press Release: Foreign IT workers entering the UK jumps another 14% in a year
"The number of foreign (non EU) IT workers entering the UK has jumped another 14% in the past year with 82% originating from India, the principal offshore destination for British IT jobs, reveals the Association of Technology Staffing Companies (ATSCo). 38,450 UK work permits were issued to foreign IT workers in the past year, compared to 33,756 a year earlier. The data, obtained by ATSCo under the Freedom of Information Act from Work Permits UK, the Home Office body responsible for visas, shows that the number of foreign IT workers coming to the UK has increased 209% over the last five years (2002: 12,453). The vast majority of IT workers coming to the UK are classed as intra-company transfers, whereby companies relocate IT staff between offices in different countries.
http://www.atsco.org"
10% discount on HR Business Partner Challenge, Barcelona 5th-6th June
"At Jacob Fleming’s break through European event HR Business Partner Challenge to be held in Barcelona from the 5th-6th of June gain a deep insight on how to adopt a business partnership approach and learn to consciously align HR with business strategy. Key topics at this event include: How other organisations have successfully implemented partnering,
What skills to develop to become an effective HR Business Partner, Which key techniques are key for building relationships and Improve HR’s reputation and credibility within the organisation. Hear from leading industry experts: Procter & Gamble, Sun Microsystems, HSBC, Deutsche Post World Net, Lloyds TSB, Daimler Chrysler, Goodyear, ABN Amro, SAP, Hitachi Data Systems and more. For more information click
here for a free event brochure. Quote code 7548 for your 10% discount."
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Please forward this newsletter on to any colleagues or recruitment friends who you think might like to receive the newsletter.
Regards
Louise Triance
UK Recruiter http://www.ukrecruiter.co.uk
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