Welcome to issue 357 of the ukrecruiter newsletter. 

If you work in the traditional or on-line recruitment industry and are considering your next move, why not take a look at our recruitment specific job board. Recruitment, corporate HR recruitment and recruitment support services jobs at www.ukrecruiterjobs.co.uk

ukrecruiter

21st May 2008

CONTENTS

My Favourites

http://en.wikipedia.org - A free encyclopedia that anyone can edit. Superb reference guide.

http://www.theaa.com - On-line route planner.  Also print maps and check road conditions.

http://www.applegate.co.uk - UK and Ireland internet directory for industry, manufacturing and technology company basic information.

Why not submit your 3 favourite web sites. See the guidelines at http://www.ukrecruiter.co.uk/articles.htm

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Article One:  Take Control of Your Career by Gaynor Lowndes

I recently read a newspaper article written by a certain well-known Career Education Academic (and I emphasize Academic). He quotes a recent US survey which found that seven out of ten adults wished that they had done more research into career options before they were “swept” into a job. The author of the article uses these survey results to argue that personal choice in careers is a myth, and that steps need to be taken to provide career choice and freedoms to those in society who are “trapped” in jobs that do not fulfil them.

This article is a disturbing example of individuals in society refusing to take responsibility for their own careers. How strange, to suggest that because an individual is too careless to explore his or her career options, that it is somehow the society’s fault when he or she ends up in an unfulfilling job! These people certainly did make a personal career choice: The choice to not do their research, the choice to be “swept” and “trapped” into a job. In this age of litigation and finger-pointing, we no longer want to take responsibility for our choices in life and career.

The reason I write about this issue, is to urge you, as a fellow Recruiter, to understand that you alone have the power to determine your career path. Let’s not create a mentality within our industry that success and fulfilment are out of reach, because we are supposedly not in control of our careers. Success will not come to you. You must come to success. And the same can be said of fulfilment. 

Here are three key decisions you need to make, as a Recruiter, in order to take control of your career for maximum success and fulfilment:

Decision No. 1: “If I am not satisfied with my current career, I choose to change it!”

Simple. The first step to taking control, is to decide what you really want, and act on it. So if you’re a recruiter, and you don’t feel as though recruitment is what you want … Get out! And this is not intended to sound harsh. Recruitment is not the profession for everyone, and that’s ok. What isn’t OK is letting yourself down, letting your agency down, and letting the industry standard down, by staying when you know it’s not right for you. This, in a more general sense, is what those surveyed in the newspaper article have done. They refuse to accept a fundamental truth: That their situations can definitely improve for the better, but only if they take steps to make it happen! 

As a trainer, I see this all the time. Recruitment, as with any sales profession, is about confidence and passion. If you are unhappy with your job, and feel “trapped,” it will show in your sales figures, as well as your attitude. I often train promoted receptionists who remain consultants simply because it pays better than their previous role. But the money issue quickly becomes a paradox; they are obviously unhappy and unfulfilled, and as a result, they generate hardly any profit!

So I urge you to think carefully about whether recruitment is right for you, and to realise that you can handle your dissatisfaction far more effectively than those people surveyed in the newspaper article. Susan Jeffers, in her bestselling book “Feel The Fear and Do It Anyway,” urges us to “Correct, not protect,” when it comes to dealing with unsatisfactory career situations. If it isn’t working for you, don’t “protect” it just because you have the security of this job, or because you are afraid people may view you as a failure. You only become a failure if you refuse to open your life up to success and fulfilment, so “Correct” your situation by finding a career that is right for you, and the success and fulfilment won’t be far away. 

Decision No. 2: “I choose to think in terms of Success!”

Stephen R. Covey, in his “Seven Habits of Highly Effective People,” states that all things are created twice, first mentally, and then physically. This is the basic concept of self-belief.

If you decide that recruitment is the right profession for you, that you have the passion and confidence to succeed in this highly competitive industry, then start thinking successful thoughts.

The newspaper article I refer to laments that only a privileged few have access to the best jobs. The author of this article seems to assume that these people somehow fluked their way to success. No, they started their road to success by creating success in their minds. And you, as a consultant, can do the same. It’s easy to be cynical about the old “self-belief” cliché, but it stands to reason that you will only succeed at something if you believe you can.

Decision No. 3: “I choose to act on my thoughts of Success!”

The other key element of success that the author of the article seemed to miss: Action. So now that you’ve established thoughts of self-belief in your mind, take those thoughts: the star candidates, the clients becoming retained, and the profit rolling in… and make them a physical reality. Focus on the level of commitment and effort in the actions that you take, and this includes a commitment to continuously improve and develop your skills, through practice and training. Take action to live the dreams and thoughts within your head, and you will look back and realise that those who are “trapped” actually built the trap themselves.

I urge recruiters across the industry to take these decisions on board. If our consultants take ownership of their careers through these decisions, then they, and therefore the industry, can only reach new heights of success! Remember, the biggest billers are passionate about their work and their industry, so think success, and take action to ensure success!


Gaynor Lowndes, the Managing Director of The Recruitment Training Company and The Factory (an innovative private training college for the recruitment industry), has over 20 years recruitment experience, gained in both Australia and the UK. If you liked this article, consider Gaynor’s highly successful book “The Art of Recruitment”. Visit www.trtc.com.au to place your order.

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Article Two: A Candidates View of the World of Recruitment – Part Two

Following on from last week’s article (which you can read here) a senior candidate talks about his experiences of the recruitment industry.

Last week we started looking at ten simple tips for the recruitment company that excels in customer led thinking.

4. Invest in your website. This is your window to the world. It is also where you communicate your values, mission, positioning and approach. Candidates and clients often get their first impressions from your website and if it is not well designed and easily navigable then it will do more damage than good. I can identify 2 out of the 31 company web sites that quite honestly are awful.

5. Don’t be afraid to share information. It is amazing that of the 31 companies web sites only 5 list the current vacancies/assignments that they are working on. It is difficult to understand why this is. Some companies when asked which person in the organisation deals with which sector would not give me the information.

6. Ensure that you respond to all incoming requests. A shocking 17 out of 31 companies did not respond to my email in which I introduced myself and attached my CV. All were sent repeat email four weeks later, 13 subsequently replied, leaving 4 that have still not replied ten weeks after the first email was sent out. Needless to say, as a future client, I will not be approaching these companies.

7. Decide which candidates to meet with and those not to meet initially. It is tempting not to meet candidates simply because there is no existing opportunity. If their details look interesting it is worth meeting them even if there is no current search. There are four reasons for this. Firstly they could be future clients. Secondly, you are better prepared to assess the candidate when a vacancy arises. Thirdly, a great candidate can always be of interest to a client even if there is no existing vacancy. In my management role, I never refused to consider external talent even when I wasn’t actively recruiting. If the candidate has clear exceptional skills and competences I would try to make room for them to join. Fourthly, candidates can be a great source of information and market intelligence. They can be used effectively in this respect.

8. Treat the candidate interview as a meeting. Where I come form, we had a set of rules for any meeting. It included obvious rules like preparing well so as to use the time effectively. It also involved setting an agenda and ensuring all participants had the same expectation of the meeting. Perhaps most of all a meeting would result in an action list with clear action holders, deliverables and time scales. So more often than not I have met with a recruitment company and the last sentence will be “keep in touch” or “good luck with the search”. If the candidate is good enough it is worth investing a little time to ensure at the very least a planned follow up is arranged. It might only be a phone call. I understand that the Directors of recruitment companies need to drive revenue by ensuring that focus is on delivering the existing searches for existing clients, but to focus entirely on this aspect of your business is short termism and is a mistake.

9. Build long term trusting and sustainable client relationships. There appears to be an industry debate on whether it is more advantageous to be small (I hear the phrase “a boutique”) or large (I hear reference to “the top six”). Clearly there are pros’ and cons. In either case, it is important that either as an existing client or as an individual ex client that you are treated extremely well. As a client I did have the feeling to an extent that the companies I worked with focused on the task in hand, completed it, and then moved on to their next assignment. Quite frankly they could have explored a lot more opportunities with me, particularly as the very task they were delivering on was part of a wider change in the company. An opportunity missed. One major recruitment company that I commissioned for a search for a Sales Director could have explored the context of that search to offer services and consultancy on the wider change that was taking place in the company.

10. Strive to differentiate yourself.  Many of the companies I have had contact with claim to be different. After all they say so on their web sites! The simple fact is that with the exception of one or two of the 31 I have found it very difficult to differentiate them. The exception to this is the quality of their staff. This is a clear differential and competitive advantage, as indeed this is basically what the recruitment company’s business is built on. However, had I been able to look deeper into the organisation, I would be able to experience and taste the culture, to appreciate the extent of the services being offered and so forth. Where I am sitting, as a current candidate it’s very hard to detect the differences a part form size. If it’s not that obvious then are they missing a trick?

The author of this article has asked to remain anonymous. However, if you wish to contact him please send an email via contact2@ukrecruiter.co.uk.

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Online Recruitment Update  (This section is sponsored by http://www.1Job.co.uk; "the leading UK job search engine")

UKRecruiterJobs: Traditional, On-line and Corporate HR Recruitment Job Board 
For the latest job opportunities in recruitment or to find recruiting professionals, go to www.UKRecruiterJobs.co.uk.  Here is a selection of the latest vacancies on the site:
- Trainee Head-hunter with exciting career Progression (Global Solutions)
- Director - HR Recruitment (Ruella James Ltd)
- Senior Researcher (Talent Intelligence)
- Specialist Headhunter (Halcrow Group Ltd)
- HR Recruitment Specialist (Global Solutions)
- Junior/Trainee Recruitment Consultant - Finance or Investment Banking (Ruella James Ltd)
These are just a few of the jobs on the site.  Visit www.ukrecruiterjobs.co.uk to browse or search the database.  For information on posting vacancies to the site email info@ukrecruiterjobs.co.uk or call Richard on 0845 004 1717.

Hitwise top 10 Recruitment Sites, week ending 17th May 2008
The most visited UK recruitment sites last week, starting with the most popular, were www.jobcentreplus.gov.uk, www.jobs.nhs.uk, www.totaljobs.com, www.monster.co.uk, www.reed.co.uk, jobs.tes.co.uk, www.jobsite.co.uk, www.linkedin.com, www.s1jobs.com and jobs.guardian.co.uk. Hitwise don't aggregate data from sites who form part of a network such as fish4.co.uk For more information about Hitwise, visit http://www.hitwise.co.uk

Louise's UK Recruiter blog
Since the last newsletter Louise has posted the following: 
Recruitment Expert Audio Interview Series
- Recruiters Networking - 15th May
15-minute guide to online recruiting
6 Tips for Better Recruiting
You can read Louise's UK Recruiter blog at http://ukrecruiter.typepad.com  You can keep up to date with other recruitment blogs from the UK via the UK Recruiter blog watch page at http://www.ukrecruiter.co.uk/blogs.htm.  

Discussion Board Summary
Don't forget to visit The Discussion Board. Current topics on the site include:
Recruitment training
- Don't Call Me Mate
- Solo recruiter starting out!
- Getting job in London area having HSMP visa

Reed - 'Guaranteed'?
You do not need to be registered to post or view messages on the discussion board.  Any postings you or anyone else makes will be included in the weekly digest (sign up for the digest here). Visit the site, ask questions and share your knowledge.  

Press Release: MediaSalesJobs.co.uk
MediaSalesJobs.co.uk has just been launched to promote media sales as a career option to graduates, and act as a professional toolkit for experienced advertising and events salespeople. The site has a great overview of the UK media sector and lots of tips on sales, management and getting a job.

This section is sponsored by http://www.1Job.co.uk; "the leading UK job search engine"

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Don't Miss This 

Free Candidate Generation Strategies Webinar, Only for ukrecruiter subscribers - 29th May 10am
Mark Whitby is running a free webinar on the subject of Candidate Generation on Thursday 29th of May at 10.00am BST. The cost of his webinars is normally £47 per person. If yours is a candidate driven market it's worth finding time for this 45 minute session. You will learn: free and low-cost sources of high calibre, candidates; a formula for generating at least 2 referrals from every candidate who registers; unorthodox but highly effective tactics for finding "immediately placeable" candidates; great alternatives to traditional advertising. You can sign up here

Onrec Online Recruitment Conference & Exhibition, 3rd June, London
"Calling all recruiters, HR and those working within the UK Online Recruitment Industry. At the Onrec.com Conference (Westminster, London), delegates will hear presentations on the following topics: developing your recruitment site in order to increase recruitment traffic and build your own talent pool, how to effectively use social networking sites as a recruitment tool, how to minimise your organisation's recruiting costs and get maximum return from your staffing budgets, screening candidates effectively and efficiently, how to utilise new Virtual World sites (such as Second Life) as part of your recruitment strategy and how to engage the best candidates so they choose your organisation over your competitors.  Tickets are £395 and include access to the full conference programme, opportunities to network with the Speakers, plus exhibitors and other delegates. Ticket also includes refreshments, hot sit down lunch and networking drinks reception after the event. This is the only UK event to offer you the opportunity to learn how you could be saving money and recruiting more efficiently by using the latest online recruitment technologies. Delegates also get a free copy of the Online Recruitment Yearbook 2008 (worth £30).  To book call Wendy Finch and quote ref AOB40 on 0870 766 8530 or email Wendy@onrec.com." If you are planning to go along email me and we can meet up (louise@ukrecruiter.co.uk

Internet Marketing Training Course UK & Search Engine Optimisation Training Courses UK, Discount for ukrecruiter subscribers
"Ianson offer 2 courses on a two day residential basis, an Internet Marketing Training Course and an SEO Training Course, each course is run in a 4 star hotel near Junction 15 of the M1. The courses are delivered by highly experienced consultants and well qualified trainers, courses are kept to a maximum of 12 delegates to ensure that each person receives the individual support and attention required. The courses are not highly technical and require a reasonable level of internet awareness and computer literacy. They are the "Internet Marketing Training Course" and "Search Engine Optimisation Training Course". Ukrecruiter subscribers can receive a £100 discount off each course (subject to booking and paying by the end of May). For more information on the courses visit the website and to book call 07515 556558 or email ian@iansonlimited.com.

 

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Please forward this newsletter on to any colleagues or recruitment friends who you think might like to receive the newsletter. 

Regards
Louise Triance
UK Recruiter http://www.ukrecruiter.co.uk

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