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9th September 2009
Weekly
Tips - If I've Learnt Three Things
1. Communication is Key
2. A good back office and compliance team are essential
3. There will always be ups and downs, you just have to stick with it.
Provided by Emma Green of 33Six Consultancy
Why not submit your 3 favourite
web sites. See the guidelines at http://www.ukrecruiter.co.uk/articles.htm
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Article
One: How to Achieve your Goals by Gaynor Lowndes
Have you ever set a goal that just seemed to evaporate into thin air? We all have. Our lives run rife with fallen promises: We commit to a diet, but find ourselves wolfing down junk a few days later because “It was there.” We sign up for the gym with the best of intentions, yet never actually show our faces there, because we’re “Too busy” – Translate: Too lazy.
Then of course, there are the professional goals that I will examine here. We commit to making more sales calls, and then after two days of frenzied business development we burn out and devote ourselves to every menial administrative detail in order to hide from the goal. We aim to participate in training and professional development on a monthly basis, but suddenly it seems like improving our skills would be a tragic waste of precious work time.
I described goals as “Fallen promises” earlier. An unfulfilled goal is just that: a promise you have made to yourself, that you have broken. Every time we break a promise made to someone else, we are letting that person down, and they lose some trust in us. This is no different. Every time you break a promise to yourself, you lose a measure of trust in your own abilities, which over a sustained period can obviously lead to loss of motivation and confidence, and in severe cases, discouragement and depression.
How do we reverse this epidemic of broken self-promises? How do we set goals that become a product of success rather than discouragement? The answer is simple: We tend to set goals erratically and impulsively. This is a problem, because any successful goal will not be a result of impulsive, scattershot thinking, but of a sustained process of goal-setting which keeps it real, relevant and achievable.
Here are my steps to successful goal-setting, based on my 20 years in the recruitment industry. Each step is set out and includes common “Stumbling blocks,” which cause many of us to lose our way and destroy our own goals. So it goes without saying that awareness of these stumbling blocks is crucial to success.
I used these steps when I was a consultant, my team used them when I was a manager. Now I teach them as a trainer …. And the positive results have not changed!
1. The Aspiration - Decide what you want to achieve.
This is essentially a vision, the original idea of “What I specifically want to achieve.” It is the start point of a successful goal, but also the end point for many a failed goal.
Stumbling Block: Many people cling to the notion that the dream is “All you need.” This is simply not the case. So many of our goals are dying at this very first step, because we seem to forget that an idea has no power or relevance if it isn’t developed through decisive action.
Your aspiration is a wonderful birthplace of possibility. You can’t achieve without first having a dream of some kind. Hold onto it, but remember, there is far more to come ….
2. Measure it – Form a precise, tangible goal.
It isn’t enough to aspire to “Make more cold calls.” Because all this does is throw up more questions: “How many more cold calls? What kind of calls are they? How many of these should I convert into meetings?”
That’s why it is essential to make your goals “Measurable.” Obviously many agencies do that for you with
Key Performance Indicators, but the principle applies to any goal that you wish to set personally or professionally.
Stumbling block: Aiming too high. Many people burn out when they make their goals measurable, because they set quantitative goals that demand more than they can realistically give.
Here’s an example. I once worked with a junior consultant who was suffering from severe call reluctance. He got fed up with it one day and committed to making 75 cold calls a day, when in recent times he’d found excuses and done very few at all. Obviously this was going to end in failure. What he should have done was to gradually work his way up to the goal of 75, in increments of five per day. Instead, he ended up giving up and resigned.
So play the numbers game …. It’s an essential part of goal-setting. But remember to make the numbers realistic, and work gradually to reach the ultimate goal if you need to.
3. Visibility – Put it in writing, Reinforce the goal every day.
This is another crucial means of bringing the dream into reality. I have my goals hanging in poster form around my office and indeed my bedroom and bathroom. This way my goals are being constantly reinforced in my mind.
Generally, a poster I create will state the goal, and beneath it I will include a positive, motivational quote to inspire me as I work towards it. I may also include some pictures to create a “vision board” which is a great way to stay motivated when things get tough.
Stumbling Block: Destroying your goals by losing focus. Don’t make the mistake of thinking that “Visibility” is obvious and trivial. I have had friends and family chuckle at the laminated “Goal posters” that decorate the house. But I find these visual reminders essential, because in the relentless “Noise” of our minds, so many of our goals become drowned out over time as our focus is distracted by other things. Think about it, and you will find numerous examples from your own life. Why? Because we don’t reinforce and remind ourselves, and so the goals are essentially forgotten.
So as pointless as visual reminders may seem, remember that nothing is more pointless than a failed goal!
Three steps, just three. It seems so simple because it is. It is however, essential to remember these steps and be consistent and intentional about following them. Equally important: Remain aware of the “stumbling blocks.” But if you do “stumble,” then simply try again. This may involve changing your aspirations or measurable indicators, but that’s all part of the challenge, not a negative thing at all. I am confident that these simple steps will help bring you success both professionally and personally.
Remember too, that success is about the journey, not the destination!
Gaynor Lowndes brings over 20 years of experience to her roles as Managing Director of The Recruitment Training Company and The Factory. She is a leader in the provision of skills training; coaching and mentoring to the recruitment industry in Australia and NZ via both her companies.
If you liked this article, consider Gaynor’s highly successful
book “The Art of Recruitment”. Visit www.trtc.com.au
to place your order.
Gaynor is also a contributor to UK
Recruiter Plus. You can use your free
trial to view up to three articles on the site including
those from the series Gaynor has provided for us. These
include Beating
the Bad Days and Emotional
Intelligence.
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Article
Two: Ask the Expert! A Regular Feature for UK Recruiter - by Steve Finkel
Dear Steve the Expert:
I am confused. After 5 years in this business, things are going well.
However I am worried about the impact of the recession. What should I do?
Worried
Dear Worried:
To many recruitment consultants, this is a confusing time. On the one hand, broadly speaking, business is going well. Individual niches and recruiters will have difficulty in any given market, but most firms are seeing solid production right now.
On the other hand, the recession
is real and we see hard times portrayed in our media with more predicted.
Is this simply media hype or political posturing? How should we account for these conflicting perceptions of our own observations versus those of so many others?
Recruiters whose billings remain strong at this time may wish to consider this: there have been ten post-World War II Recessions in the US, with a similar number in the UK. Every one of them has resulted in serious extended drops in production for those who are unprepared.
While no one knows what the future may bring, the likelihood of avoiding another forever is not high.
The complete desk/recruiter-oriented solution to proper preparation is covered in several entire chapters of the author’s newly-revised book Breakthrough!.
However, here are some keys to survival in
a downturn:
1) Focus on expanding your client base.
Recruitment consultants who feel they are “busy” with “enough clients” will be surprised when their top clients cut hiring dramatically or freeze it entirely. No business ever went out of business from too many customers; many recruitment firms and people have done so in a slow market due to not having enough.
An immediate focus on obtaining new clients is imperative. Try simply doing five presentations (not just calls) to new prospective clients each and every day. That’s a hundred a month. Your odds of getting solid results from this are high.
2) Identify a narrow demand-exceeding-supply niche in your own field.
Some people believe that the response to a slow market is to totally change areas of specialization, seeking the “new hot market”. For a recruitment consultant with some experience such as you, this is the worst possible advice. “90% of success”, as Woody Allen has said, “is just showing up”. Changing entire fields requires “showing up” all over again.
Rather, what is needed is a small slice of an existing market.
3) Real Recruiting
In a recession, more candidates are unemployed. Further, it takes longer for such people to find the right position. Thus it will actually be possible for your clients to find qualified candidates from ads posted on the job boards. Additionally, internet recruitment trainers will be hard at work showing your clients how to avoid paying fees.
As Mike Kappel, President of Top Echelon, the world’s largest industry network, has written, “the internet honeymoon is over! Fire up that telephone!” Clients pay us for doing what they cannot do. Real on-the-phone recruiting is at the top of the list, especially in a slow market.
There is, of course, much more to surviving a slow market than the three points covered here. Nevertheless, the implementation of these three strategies are critical to survival in the inevitable market downturn that eventually awaits us.
Questions? If you have a question for Steve Finkel, our industry’s leading trainer, e-mail
newsletter@ukrecruiter.co.uk. Put “Ask the Expert” on the subject line. We cannot reply to every question, but will publish and answer those that are most broadly applicable.
Acclaimed author and trainer Steve Finkel is a veteran of 30 years and 6 Recessions in our industry. He is referred to by Personnel Consultant Magazine, produced by the US National Association of Personnel Services, as “possessing the most in-depth knowledge of search and recruitment in industry history”. The producer of many excellent training products, his newly-revised 360-page hardbound book “Breakthrough!”, designed for experienced recruiters and now in 25 countries, is the best-selling book in industry history. For information, access his website at
www.stevefinkel.com
or call 314-991-3177.
Steve is also a contributor to UK
Recruiter Plus. You can use your free
trial to view up to three articles on the site including two
Steve has provided for us; Predicting
the Future and Growth
in a Recession
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Online
Recruitment Update
UK Recruiter Plus - Favourites
These are this week's favourite articles from UK Recruiter Plus as
chosen by the UK Recruiter team:
- 5 Tips to better recruiting
- 10 things you must do before starting your own recruitment business
- Taking it on site -
recruitment process outsourcing
You can use your free
trial to view up to three articles on the site. We are currently offering a £25 discount when you sign up
to UK Recruiter Plus; the definitive online guide for the UK
recruitment industry. www.ukrecruiterplus.co.uk
UKRecruiterJobs:
Traditional, On-line and Corporate HR Recruitment Job Board
The UK Recruiter
job board is run in conjunction with Changeboard. Here
is a selection of the latest vacancies on the site:
- Strategic Staffing Analyst
- Rec
to Rec Consultant, M3 Corridor
- Senior Consultant - Banking & Op's - City, London
- Senior Recruiters / Recruiters / Talent Acquisition Managers / Resourcers - London
The UK Recruiter job board is run in conjunction with Changeboard. We are currently offering free trials for recruitment consultancies to post their recruitment jobs. To
set-up a free trial, please contact Bekki at Changeboard on 020 8675 8851 or email
bekki@changeboard.com
and quote UK Recruiter.
Hitwise top 10 Recruitment
Sites, week ending 5th September 2009
The most visited UK recruitment sites last week, starting with the
most popular, were www.jobcentreplus.gov.uk,
www.linkedin.com, www.totaljobs.com,
www.jobs.nhs.uk, www.reed.co.uk,
www.jobsite.co.uk, www.monster.co.uk,
www.jobrapido.co.uk,
www.tes.co.uk and jobs.guardian.co.uk
. For more information about
Hitwise, visit http://www.hitwise.co.uk
Louise's UK Recruiter blog
Since the last newsletter Louise has posted the following:
- Standards,
standards, standards
- REC
launches Jobs Outlook
- World
Leaders in Recruitment Conference
You can read Louise's UK Recruiter blog at http://ukrecruiter.typepad.com
You can keep up to date with
other recruitment blogs from the UK via the UK Recruiter blog
watch page at http://www.ukrecruiter.co.uk/blogs.htm.
Discussion Board Summary
Don't forget to visit The
Discussion Board. Current topics on the site include:
- Tendering
- Phone
Systems
- Common
Practice?
- Recession
Recruitment 2009 / 2001
You do not need to be registered to post or view messages on the
discussion board. Visit the
site, ask questions and share your knowledge.
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Don't
Miss This
Press Release: Record UK job applications and steady rise in vacancies
"Kaonix, the UK's leading provider of joined-up online recruitment and talent management solutions, has today released its annual report into the state of the UK recruitment market. The report represents one of the most accurate snapshots of the UK jobs market, being based on actual statistical information compiled from hundreds of customers nationwide.
Overall, the number of jobs advertised in the past 12 months has fallen by 33%.
Each job is being advertised on an average of seven different channels, including companies' own websites and Jobcentre Plus, as well as commercial job boards and, increasingly, social media such as
twitter. The average number of applications per job has more than doubled to 35 compared to last year.
Interestingly however, the number of times each job is re-advertised has fallen slightly, suggesting that with an increase in applications, jobs are being filled more quickly from the first round of advertising."
Press Release: Technojobs successfully launch eleven new websites
"www.technojobs.co.uk, the No.1 IT and Technical website is pleased to announce the launch of eleven new niche job websites. The ethos behind these niche sites is to simplify the job hunting process and provide relevant jobs to a targeted audience. The new sites cover large sectors including project management, telecoms, web design and IT contract jobs. Additionally these new websites allow targeted advertising opportunities for recruiters and employers. Already the new sites are providing very high conversion results and a high level of candidate. The success of the new sites is heightened by their high respective rankings on Google. A range of successful employer campaigns have already been featured on the sites including Disney, BBC, SKY, Regus and many more. The move follows a very successful year to date for Technojobs.co.uk, with continued investment resulting in strong growth for the company, despite the economic slowdown."
Press Release: Record Number of Job Boards Signed Up to NORAS
"A record number of job boards will participate in the National Online Recruitment Audience Survey (NORAS) next year. NORAS 2009, which surveyed more than 50,000 candidates across 31 online job boards, is the UK’s largest online recruitment research project and is used by over 10,000 subscribers to help them select the right job board for their recruitment needs. With over 60 leading UK job boards already signed up to take part, NORAS is set to double in size in 2010.
Currently in its eighth year, NORAS is the UK industry benchmark for independent online recruitment research and is used by leading publishers such as The Times, Guardian and Telegraph, large multi-discipline sites including Gumtree and Fish4, and a growing portfolio of specialist industry job boards. The findings can help employers choose the right job board for their recruitment needs and enable participating job boards to deliver a more intelligent, targeted service to their clients and candidates. The NORAS 2009 results are free to download at
www.noras.co.uk. A free interactive tool, which combines audience data on the demographic profile, working status and job seeking habits of online job seekers, with independent web site traffic figures, is also available."
Press Release: Specialist design website launched for the recruitment industry
"Having enjoyed a steady growth in sales of Chameleon-i online recruitment software, Remedy HCMS Ltd has announced the launch of Aventine design, a dedicated service that delivers a full spectrum of design requirements to the recruitment industry. Aventine Design offers recruiters a consultative service for web design and development, branding and graphic design. The newly launched website,
www.recruitment-website-design.com
showcases the recruitment-specific design projects the creative team has collaborated on. Unlike other recruitment web design companies, Aventine Design has the strength of Chameleon-i online recruitment software that provides user-friendly recruitment technology and streamlined 2-way processes between customer websites and the leading
customer relationship managment solution, helping agencies to nurture high-value relationships to achieve results."
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Please forward this newsletter on to any colleagues or recruitment friends who you think might like to receive the newsletter.
Regards
Louise Triance
UK Recruiter http://www.ukrecruiter.co.uk
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