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Welcome to issue 431 of the ukrecruiter newsletter. Sponsored
by
Customised Personality Profiling
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25th November 2009
Weekly
Tips - 3 Favourite Websites
1. www.twitter.com
- Useful to find out what someone has recently been up to and to help get through any gatekeeper.
2. www.netvibes.com
- This has great self-make starter page which when tailored is extremely useful to collate social media sites.
3. www.myworksearch.co.uk
- I frequently refer candidates to this site as they can get some quality advice on a variety of things and also use tools for CV preparation. This site offers
a 14 day trial and if a job seeker is signing on, they can use the service for free.
Provided by Elkie Holland of Prospectus IT Recruitment
- www.prospectus.co.uk
Why not submit your 3 favourite
web sites. See the guidelines at http://www.ukrecruiter.co.uk/articles.htm
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Advertisement
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Article
One: The Simple Brilliance of* Robocruiter - Part 2 by
Bob Marshall
The “I Have Arranged. . .” Technique
As I mentioned in Robocruiter, Part
1, Dan (Robocruiter) was a unique recruiter. As a student of our business, he was superb in so many ways. And he taught me so much. One of the techniques he is famous for is entitled the “I Have Arranged. . .” approach. I hope you like it.
Once when Dan and I were talking, he told me that he had a 100% Presentation to Send Out ratio on his company POEJOs. (A POEJO is an acronym that stands for Presentation On an Existing Job Order. In other words, a
job order pre-exists and you are calling back the hiring manager to present a candidate for the
opening). Most of us run a 25-50% hit rate on this call, but Robocruiter was at 100%. This is how he explained this critical call to me.
Robocruiter said that most of us make a fundamental mistake when we initiate this call. We tend to be so excited to have a recruit to present that we go willy-nilly into our presentation without re-qualifying the JO and/or setting the stage for the subsequent interview. We just call in and present our candidate. At the end of our breathless monologue, we hear the
hiring manager say, “Gee, he really sounds good, Bob. Send me his resume.” Or, “Well I don’t know, let me think about it and I will get back to you.” So, we have basically arranged nothing. This isn’t quite fair when you consider that we were given the job order, or search assignment, with the expectation that it was an urgent matter. We already won once when we wrote the
job order. Based on that victory, we then went to our marketplace and expended a lot of time and effort (for free if this was a contingent assignment) betting that anyone we would find would be a match. And now we have received nothing for our hard work. Woe is us!
Robocruiter approached this task a little bit differently. First, after he had recruited his candidates, he would call the
hiring manager and re-qualify the job order.
“John, remember when you gave me the information on this search assignment you said that the title of the position was ‘X’. Is that still the same? Yes, well that’s good. And that the duties and responsibilities were ‘Y’. Has that changed at all? No. Good. And that the salary range was ‘Z’. Is that still the same? Good. And that you agreed to pay my 30% fee. Are we still OK there? Good.”
Then he would set the stage.
“Then I have some good news for you. I have canvassed the area. I have talked to many potential recruits. And finally I have refined the list down to three who are qualified and are good matches for you and your company.”
Then he would set the hook.
“So, John, this is what I have done. I have arranged for these three recruits to be available to speak with you next Monday and Tuesday (as we had pre-arranged) at 9, 10 and 11. Now let me tell you a little more about them.”
Robocruiter always presented his candidates to his client companies in this way. He first re-qualified the
job order, he then set the stage and finally he inserted the “I have arranged” close. His central focus was that he had arranged for those people to be there. In his mind, it was a done deal, so to speak, because it had already been arranged.
This approach works for a couple of reasons. First of all, hiring managers, and indeed most business people today, have things arranged for them. So what you’re doing is fitting into that nice neat package of how they do business anyway. Also, if something’s arranged, it’s going to take place. Dan used to say, “When you come up to Boise, if I said to you, ‘let’s have lunch some time while you are here’, we wouldn’t have lunch.” “But if I said, ‘I have arranged for us to have lunch at noon on Wednesday at Ruth’s Chris and this is what I want to discuss.’ Now all of a sudden it’s arranged. You can actually picture Ruth’s Chris restaurant and can even visualize the table where we will be sitting. It’s an accomplished fact. It’s done. As opposed to me saying, ‘Let’s have lunch this week’, and then the luncheon never taking place.”
This approach works. Try it and you will learn. Just like Robocruiter, you too will attain a 100%
send out to presentation ratio when you call back your hiring
managers on the job orders you have already written.
*“The Simple Brilliance of” is one in a series of articles focusing on ideas and techniques from some of the great thinkers, movers and shakers in the field of recruitment who Bob Marshall has had the privilege of meeting and discussing various topics over the past 25 years.
Bob Marshall, CPC, CIPC started in the search business in 1980 and became Western Regional Manager for over 60 Management Recruiters Intl. offices in 1984. In 1986 he founded The Bob Marshall Group, International, training recruiters across the nation as well as the United Kingdom, Malta, and Cyprus. In 1996, he returned to working a desk full time and continues to train recruiters. To learn more about his activities and descriptions of his products and services, contact him directly at: 770-898-5550 or @
tbmg@charter.net or espro@bellsouth.net.
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Advertisement
Factoring, Funding, Payroll, Invoicing – you
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UK Recruiter
Partnerships Program:
Some of you may be aware of the
recent launch of our new partnerships
page. The following are the group of companies we are
currently working with but we are always looking to include
additional service providers to the UK Recruitment industry. If you
are interested in partnering with us or would like any additional
details of our current partners please contact Pieter at pieter@ukrecruiter.co.uk
Astoria
For a number of years we have
been regularly approached by subscribers, friends, ex colleagues and
Recruitment companies requesting our help in their job search or
finding suitable consultants for their vacancies.
Recently, we felt that we were
now in a position to offer our members and subscribers a formal and
effective service by joining forces with selected R2R brands that
met with our own ethical and professional criteria. To that end, and
after a number of months research, Tina Reay, Owner of Astoria R2R www.astoriarec2rec.co.uk
is the first official Recruitment 2 Recruitment partner to work with
UK Recruiter in this way - www.ukrecruiter.co.uk/astoria.htm.
Please contact Tina direct for a complete but confidential
discussion at tina@astoriarec2rec.co.uk
or view her live roles now on http://www.changeboard.com/profile/astoriarec2rec/
First Advantage
First Advantage, a global
provider of skills assessment, has recently been identified as a
leader in candidate assessment by the independent research body, the
Aberdeen Group. With the First Advantage range
of Skillcheck assessments, you can:
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Tests can be applied through your
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office or at home via the eTicket system.
To set up an account and obtain
tests for only £6 or for more details of the annual testing package
at £499 per annum please contact pieter@ukrecruiter.co.uk
or call us now on 07724 197830. For more details about First
Advantage visit www.FADVeurope.com
Recruitment Juice
Recruitment Juice offer a number
of DVD training products created by experts within the recruitment
industry. Having reviewed these products ourselves we think they
offer superb value to recruiters and we are proud to promote them
via the UK Recruiter site. If you use the code UKR when you place an
order you will get a £50 discount. For more information or to order
go to www.recruitmentjuice.com
Recruitersite
The Recruitersite Multipost
Platform has been developed to create an equal playing field within
the recruitment industry giving small and independent recruiters
access to the same software and job boards that the larger
recruitment organizations use on a daily basis. You don't need
contracts with any of the job boards or a multi-post tool as
Recruitersite takes care of it all for you. They are effective for
all industries and offer:
- Pay as you go Adverts
- Maximum Exposure, Minimum Spend
- Multipost Recruitment Packages
For more information visit www.recruitersite.co.uk
Peoplemaps
PeopleMaps builds Personality
Power Widgets to provide psychological profiling (sometimes called
personality or psychometric testing) products to businesses and
individuals across the globe. They are experts in psychology,
technology and marketing and make affordable profiling available to
everyone with access to the Internet. Their unique questionnaire
provides astonishingly accurate results with only 10 questions –
and is only ever available online. The unique Personality Power
Widget allows websites publishers to deliver professional
personality content of their choice on their own site – with only
a few clicks of a mouse. Their personality content is written in plain
English, so no one needs any training or consulting to use it or
interpret the results.
What is your Recruitment Style?
Take the simple and quick test to find out more here
Mark Whitby Training
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"on demand" from your desktop 24/7. For more information
visit the Mark
Whitby training site.
www.ukrecruiter.co.uk/partners.htm
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Online
Recruitment Update
UK Recruiter Plus - Favourites
These are this week's favourite articles from UK Recruiter Plus as
chosen by the UK Recruiter team:
- How
to handle your appraisal
- Induction
Programmes
- Tales
of a Salesman
We are currently offering a £25 discount when you sign up
to UK Recruiter Plus; the definitive online guide for the UK
recruitment industry. www.ukrecruiterplus.co.uk
and a free trial - www.ukrecruiterplus.co.uk/trial
Hitwise top 10 Recruitment
Sites, week ending 21 November 2009
The most visited UK recruitment sites last week, starting with the
most popular, were www.jobcentreplus.gov.uk,
www.linkedin.com, www.reed.co.uk,
www.jobs.nhs.uk, www.totaljobs.com,
www.jobsite.co.uk,
www.tes.co.uk, www.monster.co.uk,
www.jobrapido.co.uk and www.cv-library.co.uk. For more information about
Hitwise, visit http://www.hitwise.co.uk
Louise's UK Recruiter blog
You can read Louise's UK Recruiter blog at http://ukrecruiter.typepad.com.
She has recently posted about Best
UK Recruitment Blog of 2009. You can also keep up to date with other recruitment blogs from
the UK via the UK Recruiter blog watch page at http://www.ukrecruiter.co.uk/blogs.htm.
Discussion Board Summary
Don't forget to visit The
Discussion Board. Current topics on the site include:
- Jobsite
alternative
- Rock
and a hard place - help!
- Client
late paying
You do not need to be registered to post or view messages on the
discussion board. Visit the
site, ask questions and share your knowledge.
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Advertisement
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Don't
Miss This
Press Release: IRP Crazy Golf Competition: The Recruiters Cup
'Date and time: Tuesday 1st December 2009 from 6pm onwards Venue: The Club House, Western Courtyard, Devonshire Square, London, EC2M 4YE –
www.rec-irp.uk.com/events/events/view/19
Come and join us for an evening of crazy golf in central London. All IRP members and those interested in joining the IRP are welcome to attend and no experience is necessary – the more novices the better! Set inside a covered courtyard, the IRP will have use of the Club House for drinks and nibbles until around 11pm. There will also be entry into the ‘Recruiters Cup’ competition for Singles and Mixed Doubles with prizes.
The cost is £15 and includes the mini-golf, a drink and some nibbles. Spaces are limited and will be given on a first-come, first-served
basis - http://www.rec.uk.com/store/item/963
Tickets will be issued on arrival and we look forward to meeting you on 1st December.'
Press Release: UK’s Largest Online Recruitment Conference
'The UK’s largest online recruitment conference “Online Recruitment 2010 – The Year Ahead” will take place in Central London on 28th January 2010.
This will be the eighth annual conference from Enhance Media Ltd and follows on from 2009’s hugely successful event, which was attended by over 300 delegates. “Online Recruitment 2010” looks set to be even bigger and confirmed speakers and topics include:
LinkedIn, Capita, Jobg8, Enhance Media, Madgex & Lawspeed. Plus more speakers already confirmed and to be announced during November.
The conference offers a fantastic opportunity to meet with senior decision makers from the UK’s leading employers, job boards and recruitment agencies. The cost has been frozen at last year’s price of £349 and the first 100 delegates to sign up will receive a free piece of online passive candidate research worth £150.
For more information please visit www.enhancemedia.co.uk/conference/2010
or contact Thomas Prince on 01483 719020.'
Press Release: Green Fields Technology is the REC headline sponsor on November 26th 2009
'Green Fields Technology leads the market in specialist IT consulting for the recruitment industry, delivering strategic technology solutions, consultancy services and support. The company has achieved tremendous growth in the last five years, and has an enviable reputation as a service-driven organisation with a consultative and flexible approach. Matt Tomon, founder, explains why he is delighted to partner with the REC at this inaugural event:
“From our inception, we have built close relationships with leading recruiters in the public and private sector. It’s an industry I admire for its innovative, can-do attitude, which I feel matches our values here at Green Fields. It’s a pleasure to support and grow with our recruitment clients as they build and evolve, and I feel our success is reflected in theirs. They are champions of innovation in technology and have been as passionate as we are about how IT can drive business forward”.
REC Awards and Conventions - read about our partnership with the and
details of both recruitment events - www.rec-awards.com'
Press Release: The Future of Recruitment Advertising Survey 2009
'Creativepool, the UK’s largest online jobs resource for the advertising, design & digital industries, is pleased to announce the release of its ‘Future of Recruitment Advertising Survey’ for 2009.
The survey looks at the current state of the recruitment advertising industry and examines the current trends and predictions for the future. Creativepool spoke to 120 recruitment advertisers from some of the biggest agencies in the UK.
In addition to analysing where budgets are currently spent and may be spent in the future, the survey also looks at important factors for selecting media along with predictions for how a recruitment advertiser’s role may change in the coming years.
Ross Nichols, Marketing Manager for Creativepool, says: “From the research carried out, it’s clear that recruitment advertisers believe their industry is going to look very different in 3 – 5 years time. Online is undoubtedly where budgets are moving to but our survey also shows that many people still believe that print has a future within recruitment advertising.”
The survey can be downloaded from http://creativepool.co.uk/content.php?url=recruitment-advertiser-survey-2009.
For more information, please contact Creativepool on 020 7014 3325.'
Press Release: The Communication Revolution – Social Media & Recruitment
'It’s no surprise that the way we communicate with people is changing. Some call it the Communication Revolution and it’s characterised largely by the use of Web 2.0 technology and websites such as LinkedIn and Facebook, otherwise known as Social Networking & Media.
With this in mind, Michelle Fischer of Creative Leadership, and Linda Parkinson-Hardman of Grow a Better Business, invite you to contribute to their research into the trends that are taking place within the context of Social Media and Recruitment. by completing the following questionnaire at Survey Monkey before Friday 18th December.
http://www.surveymonkey.com/s.aspx?sm=9m00FDmhA781rOYugN7hnw_3d_3d
You’ll be asked questions about YOUR business use of Social Media, and particularly when recruiting new staff.
The questionnaire is completely anonymous, although you’ll need to leave your name if you’d like to receive a copy of the White Paper and be eligible to win the thank you prize of a bottle of France’s Finest Champagne. This will be given to a lucky participant chosen at random at the end of the research project. The interim report will be out before Christmas.
If you’ve any questions about any element of this research, please get in touch with Michelle at Creative Leadership on 01202 853647 or Linda Parkinson-Hardman on 01305 755607.'
Press Release: New Product JobDASH - First to Integrate with LinkedIn API
'From the makers of TwitterJobSearch, the first real-time job search engine, comes the first career application that incorporates the new API
(application program interface) launched by LinkedIn on 23 November. The product is called
JobDASH and it provides a complete set of career management tools in a single desktop
application.
With over 50 million professionals using LinkedIn, their new API developer platform offers an incredible opportunity for companies to re-think career management tools. WorkDigital Ltd, the maker of JobDash, joins a handful of select companies like IBM, Blackberry, and Microsoft as an early development partner to build
applications making use of this API.
"We were absolutely thrilled to be an early development partner to build tools using the LinkedIn API," said Howard Lee, CEO of WorkDigital. "LinkedIn is an absolute must have in any career management suite, and they have built a world-class API platform that enabled us to start to build working code quickly."
"As a company, we've built an entire suite of cloud-based HR/Career Management tools;" commented Bill Fischer, Co Founder of WorkDigital. "We wanted industry professionals to have access to those and other leading tools from a single product."
For further information, images and interviews please contact: Katie Canton
Katie@Twitterjobsearch.com
or call 0845 299 7440'
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Please forward this newsletter on to any colleagues or recruitment friends who you think might like to receive the newsletter.
Regards
Louise Triance
UK Recruiter http://www.ukrecruiter.co.uk
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