20th October 2010
Issue 476
CONTENTS

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New vacancy leads delivered direct to your inbox! MyResourcer.com, the easy to use, online business development tool designed for the recruiter –  FREE Trial  

If you can be in London on 4th November then please try and come along to the tenth anniversary event for the National Online Recruitment Awards. The awards event takes place on the evening of Thursday 4th November, in Covent Garden, London.  It's a UK Recruiter run event and you can book tickets at http://www.eventelephant.com/recnet4nov.  

Also, during the day the latest unconference event organised by Bill Boorman will be taking place. There will be three tracks each hour on a whole range of recruiting, HR and technology subjects. Find out more at http://trunoras.wordpress.com/ and register at http://trunora.eventbrite.com

Weekly Tips - If I've Learnt 3 things

1. Recruitment would be easy if it wasn’t for clients and candidates.

2. Learn to understand your instincts and then trust them.

3. Get used to doing the same thing day in and day out. Appreciate that the excitement comes from interacting with different people every day and that they all react in different ways to the same thing!

Provided by Chris Sargent of Sargent & Trayler Global Executive 

Why not submit your own "three things" for this section.  Or you can share your three favourite websites for recruiters. 

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- on-line timesheet entry, now with ICR option, contractor and client logins
- integrates to Job Boards and your web site
- Tier 1 hosted or use your own server

To find out more call or email Tony Doherty - 01582 478 888, info@recruitment-software.net or visit our web site www.recruitment-software.net 

Article: PR for Recruiters by Tracey Dunn

Q: What is the value of PR for recruiters?

A: PR and its value can sometimes be quite hard to explain. With advertising you pay a fee and in return you get a nice, pretty advert saying how great you are - simple. It’s not that straight forward in PR; however we argue that PR is actually more powerful.

People view adverts with a sense of scepticism. They know you have paid for it, they know you have written it yourself; they may have a quick glance but it lacks that degree of credibility. What PR can do is not only put your name in front of your potential clients and candidates, but build an image of you and your company as an authoritative commentator and industry leader. Whether you’re quoted alongside other experts in your field, or cited as an author of an informative and interesting article, you’re in the press saying something that is going to be of use to your customers. And that means they’ll remember you and your brand. 

Once journalists get to know that you’re a good source of information, they’ll come back to you – and that will lead to even more press exposure and credibility. But what’s important is to use this coverage, to avoid it becoming tomorrow’s chip paper. By showing it to potential new clients you may just put yourself ahead of the competition. And it’s not just potential clients and candidates PR can help gain – it can help attract new employees for yourself and also boost your brand, and subsequently the value of your business, if you’re looking to sell. 

However don’t forget that PR isn’t just about getting into the press. PR suppliers can assist with marketing, award submissions and social media – all the other things that help to boost your brand’s success and credibility. And don’t forget crisis management – facing a scandal? Let your PR people deal with it – that’s got to be worth the investment! PR can deliver great results, but it’s not a short-term project, it needs to be a continuous programme to build up a good momentum and have a serious impact. 

How to work successfully with a PR Company 

Many organisations think long and hard about enlisting the services of a PR company, but once the decision has been made what do organisations need to know about how to best work with a PR? 

Know what your goal is

When using a PR expert it is important to have established aims and objectives in place – for example attracting more clients and candidates, or strengthening your employer brand. You may need your PR company to help with goal setting or you may already have an idea of what you want to achieve and how, but once you have decided make sure you communicate as much information as possible to your PR people so they’re able to put in place a plan to best suit your needs.

Know what to expect

Once you have decided what PR support you need, ensure that both you and the PR company know what to expect of the relationship. This is particularly important for those organisations that have not previously worked with a PR! In your initial kick off meeting make sure you go through what you expect of you supplier and what input you as a business will have, but at the same time let the PR company tell you how they work – this will help both sides manage expectations. You’ll also need to have regular catch ups and reviews with your PR supplier to assess and evaluate progress, discuss ideas for the future and to make sure that both sides are happy with how things are going.

Allow your PR Company to do their job

This may sound obvious but it is not always so! Organisations using a PR consultancy may be hesitant to give away control of part of their business, especially when it means dealing with the media. But what you should remember is that PR people are the experts in this area – they know what journalists want and expect, so listen to their advice. Leaving the PR to the specialists also means that you and your team have more time to concentrate on your business rather than becoming budding journalists. 

Get your staff involved

As the saying goes, two heads are always better than one and this is certainly the case in PR. It is very helpful to get the ideas of your whole team; after all, you and your staff know what goes on day to day and it is surprising how many good stories and ideas come out of discussions with team members. With the whole team on board you will be surprised at the ideas which can then turn into articles, blog postings and press releases. 

Use your PR

After investing in PR it is essential you use the coverage you have received - don’t be tempted to file it away or simply put it in a folder in reception. Its aim is to establish you as an authoritative commentator in your field, so make sure you show it off! This is easy to do with the increased use of social media - post it on Twitter, your blog, Facebook and LinkedIn - your contacts will see it but also may pass it on to others. Also share it amongst your team so they know what has been achieved – this is a great way to get the team motivated and they can pass it on to clients when the opportunity arises which will boost credibility. Turn your recent coverage into a media pack and show it to potential new clients; it can be a powerful tool in winning that new business. 

Remember it’s not all about the press

Although media relations – i.e. getting you quoted in the press – is a big part of PR, it’s not everything. PR is all about communicating and engaging with your stakeholders and there are many ways in which to do that; through social media, the messages on your website, marketing collateral and so on. PR people have a way with words so can really add value when it comes to developing these areas of your business. 

For more information on PR or a full ‘how-to’ guide, which covers press releases in more depth, as well as article writing and using social media for PR, contact Sam Woodward on 0845 1308290 or sam@bluesky-pr.net or check out our website at www.bluesky-pr.net. 

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Upcoming courses (London):
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-March 14, 2011 SearchLab Global 2010
-March 15, 2011 XtremeLab Global 2010

Since 1997, AIRS has provided training solutions offering over 150,000 professionals across the globe the ability to take their recruiting to the next level. AIRS also offers award winning SourcePoint technology that automates every facet of the recruiting process.  Visit our website or call us at, 08081 017687 (US dial +1 6034425330), for more information.  Follow us on Twitter: AIRSTraining or Facebook: AIRS Training

Jobs in Recruitment

Here are a selection of the latest traditional, on-line and corporate HR recruitment vacancies from the Changeboard site:
- Commercial Recruitment Consultant - City of London
- Recruitment Specialist - 2 year FTC - North West
- Principle Recruitment Consultant - Liverpool
- Experienced Hire Recruitment Officer - London
- Senior Recruiter - Education - City of London

The UK Recruiter job board is run in conjunction with Changeboard. We are currently offering up to a 50% discount for recruitment consultancies to post their recruitment jobs.   To find out more contact Joe at Changeboard on 020 8675 8851 or email joe@changeboard.com and quote UK Recruiter. 

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UK Recruiter News 

Louise's UK Recruiter blog
You can read Louise's UK Recruiter blog at http://ukrecruiter.typepad.com. She has recently posted about Remember Remember the 4th November, Private Sector Employees Considering Public Sector Switch, The Apprentice in a snapshot and Social Recruiting Conference. You can also keep up to date with other recruitment blogs from the UK via the UK Recruiter blog watch page at http://www.ukrecruiter.co.uk/blogs.htm. 

Discussion Board Summary
Don't forget to visit The Discussion Board. Current topics on the site include:
- Insurance
- Best major job board for sales vacancies
- When should i send an Invoice.
- day organization
You do not need to be registered to post or view messages on the discussion board.  Visit the site, ask questions and share your knowledge.  

Mergers and Acquisitions 
Are you considering selling your recruitment business or job board? Or are you an active/potential buyer?   In the last few months we have helped 6 owners sell their companies. We offer an uncomplicated, hassle free approach to selling your company. We have a well established and enviable list of contacts and buyers actively looking for new acquisitions and opportunities. Whether a small start up or established large player we welcome new projects now. You can view information on current and past projects at http://www.ukrecruiter.co.uk/manda.htm.  For a fully confidential and informal discussion in the first instance contact mike@ukrecruiter.co.uk 

News from UK Recruiter Plus
The new documents on UK Recruiter Plus this week are about watching over and improving your company's finances. They are 
- Spotting Danger Signals of Financial Distress
- Turning feedback into fees
- Follow Up and Cash Flow
You can also view a full list of documents or subscribe, to access the articles.

Psychometric Testing for Recruitment 
Did you know that Louise offers psychometric assessment services for recruitment campaigns?  To find out more email louise@ukrecruiter.co.uk or call 07724 197830.

Industry News 

A Decade of Delivering Quality Candidates
"On the 16th October CV-Library celebrated 10 years of successfully supplying high calibre job seekers to recruiters and employers. It all started in 2000 when 2 budding entrepreneurs had a vision of creating a database that would allow candidates to have their CV searched by 1000s of recruiters. Many said the Millennium Bug would see the end of the e-commerce success; it certainly wasn’t the case for CV-Library as they went from strength-to-strength and even pulled through the rocky downturn of the recession. Today CV-Library has become the UK’s largest independent job board, supported by a strong team of 29 employees that is progressively growing. The website continues to advance with over 1.6 million unique users and 5.4 million job searches per month. CV-Library aims to continue expansion and carry out further acquisitions for its long-term traffic driving strategy. www.cv-library.co.uk"

Jobrapido reaches 1 million subscribers
"Jobrapido.co.uk just reached a new milestone passing 1 million subscribed candidates in the UK. Site traffic continues to grow and it has at present 1.8 million unique visitors per month , consolidating Jobrapido’s position as one of the leading jobsites in the country and by far the most visited vertical job search engine. Globally Jobrapido has just passed the 13 million unique visitors milestone. Four more countries have been added (Venezuela, Peru, Ecuador and Uruguay), taking Jobrapido to a total of 29 countries. www.Jobrapido.co.uk"

Voyager announces Free ‘Drag & Tag’ integration for customers
"Today Voyager became the first Recruitment software provider to offer ‘Drag&Tag’ integration for free for their Professional and Commercial customers.  With the Drag&Tag browser plug-in integrated with Voyager, any useful information recruiters find online can be saved and searched on by everyone in their team. Once tagged, online content can be used to create or update a Voyager record without the user leaving their browser. Drag&Tag is also integrated with Outlook and LinkedIn so wherever your recruiters are working, their activity is being captured and categorised and is only ever 2 clicks away from Voyager. Drag&Tag is a great tool for Head-hunters, the pro-active Recruiter and resource teams. www.voyage.co.uk"

Success for PULSEJOBS.com mobile website
"The decision for PULSE to launch their mobile website came as part of their ongoing online development strategy and desire to stay ahead of their competitors when it comes to offering a user friendly online experience. PULSE was keen to ensure the mobile site would enhance the application process for candidates, whilst maintaining company branding and reflecting the design of their main website. The solution, delivered by online recruitment experts HotLizard (www.hotlizard.net), redirects candidates from the main website, www.pulsejobs.com, to the mobile website upon detecting a mobile IP address, allowing them to search and apply for jobs easily whilst on the go. Just 10 months on this has proven to be a great success and has already increased their total number of applicants to an average of 5500 per month." 

Oil and Gas People Launch Candidate Toolkit
"Popular oil and gas job site www.oilandgaspeople.com has just unveiled a new candidate toolkit that offers registered users a one stop shop for all their recruitment related needs. The new toolkit offers candidates the ability to talk with accountancy, tax and payroll experts online and in real time, all from within the Oil and Gas People portal. Free advice is available with accountants and financial planners just a click away. Acumen accountants and Advisors, Acumen Financial Planning and Futurelink for Payroll, head up these services. Oil and Gas People have even added their own offering to the toolkit in the form of a free CV review service that will provide registered users with personal advice and feedback on their current CV with the option to have their CV professionally formatted if required."

reed.co.uk launches second annual short film competition 
"Professionals and amateurs alike are today being urged to get their cameras ready as reed.co.uk launches its second annual short film competition. The online competition, which is open to everyone regardless of their film making credentials, will challenge film makers to create a short film, centred on the theme, ‘Mondays’.  An expert panel of judges, to be revealed later this year, will choose the winner of the £10,000 Grand Prix. In addition to the Grand Prix, prizes of £1,000 will be awarded to additional category winners, including the ‘People’s Choice Award’ and the ‘Best Animation’. Full details of this year’s competition, including information on how to enter, can be found at reed.co.uk/film"
View online: http://www.ukrecruiter.co.uk/recnet/ukrecruiter_newsletter_476.html 

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